1. New balance “Let’s Make Excellent Happen!”

2. About New Balance new ad campaignNew Balance new ad campaign “Let’s Make Excellent Happen!”“Let’s Make Excellent Happen!”“Let’s Make Excellent Happen!”“Let’s Make Excellent Happen!” Two new shoe designs to their collection, the NB 890 with REVlite technology and NB Minimus trail—a barefoot inspired running shoeTwo new shoe designs to their collection, the NB 890 with REVlite technology and NB Minimus trail—a barefoot inspired running shoenew shoe designs to their collectionrunning shoenew shoe designs to their collectionrunning shoe

3. Print ads

5. Relation to class Launching simultaneously in Canada, Brazil, Chile, France, Germany, Spain, Italy, Poland, Czech Republic, Russia, Israel, South Africa, China, Hong Kong, Japan, Korea, Taiwan, Singapore, Australia, and New ZealandLaunching simultaneously in Canada, Brazil, Chile, France, Germany, Spain, Italy, Poland, Czech Republic, Russia, Israel, South Africa, China, Hong Kong, Japan, Korea, Taiwan, Singapore, Australia, and New Zealand They conducted a focus group to ensure that every component of this campaign relevant around the worldThey conducted a focus group to ensure that every component of this campaign relevant around the world Utilized a publicity event to launch their new campaignUtilized a publicity event to launch their new campaign Incorporated comparative advertising into the ads for one of the new shoe designsIncorporated comparative advertising into the ads for one of the new shoe designs

6. References http://www.boston.com/business/ticker/2011/03/ne w_balance_lau_1.htmlhttp://www.boston.com/business/ticker/2011/03/ne w_balance_lau_1.htmlhttp://www.boston.com/business/ticker/2011/03/ne w_balance_lau_1.htmlhttp://www.boston.com/business/ticker/2011/03/ne w_balance_lau_1.html http://www.youtube.comhttp://www.youtube.comhttp://www.youtube.com http://www.newbalance.comhttp://www.newbalance.comhttp://www.newbalance.com