1. THE FRANK HAWKINS KENAN INSTITUTE OF PRIVATE ENTERPRISE The Kenan-Flagler Business School at The University of North Carolina at Chapel Hillwww.kenaninstitute.unc.edu Building the capacity of people, businesses and places to prosper in the 21 st century October 6, 2004 James H. Johnson, Jr. So, You Want Business to Locate in Your Town; Wear a Site Selection Hat for a Day Tuesday, October 26 th 11:00-12:15 Dr. Jim Johnson Ms. Kate McEnroe

2. THE FRANK HAWKINS KENAN INSTITUTE OF PRIVATE ENTERPRISE The Kenan-Flagler Business School at The University of North Carolina at Chapel Hillwww.kenaninstitute.unc.edu Building the capacity of people, businesses and places to prosper in the 21 st century October 6, 2004 James H. Johnson, Jr. Assessing the Competitive Landscape of a Community SWOT Capital Assets PolityPhysicalFinancialHumanCulturalSocial Strengths Weaknesses Opportunities Threats

3. THE FRANK HAWKINS KENAN INSTITUTE OF PRIVATE ENTERPRISE The Kenan-Flagler Business School at The University of North Carolina at Chapel Hillwww.kenaninstitute.unc.edu Building the capacity of people, businesses and places to prosper in the 21 st century October 6, 2004 James H. Johnson, Jr. Questions Posed in a Community- Level SWOT Analysis Strengths What does the community do well? Does the community have a clear strategic vision? Does the community have an entrepreneurship orientation? Does the community culture produce a healthy environment in which to live and do business?

4. THE FRANK HAWKINS KENAN INSTITUTE OF PRIVATE ENTERPRISE The Kenan-Flagler Business School at The University of North Carolina at Chapel Hillwww.kenaninstitute.unc.edu Building the capacity of people, businesses and places to prosper in the 21 st century October 6, 2004 James H. Johnson, Jr. Questions Posed in a Community- Level SWOT Analysis Weaknesses What could be improved in the community? What does the community do poorly? Is the community able to finance needed infrastructure? Does the community have poor debt or cash flow?

5. THE FRANK HAWKINS KENAN INSTITUTE OF PRIVATE ENTERPRISE The Kenan-Flagler Business School at The University of North Carolina at Chapel Hillwww.kenaninstitute.unc.edu Building the capacity of people, businesses and places to prosper in the 21 st century October 6, 2004 James H. Johnson, Jr. Questions Posed in a Community- Level SWOT Analysis Opportunities What favorable circumstances is the community facing? What are the interesting trends? Is the community positioned to take on those trends? Is the community advanced in technology?

6. THE FRANK HAWKINS KENAN INSTITUTE OF PRIVATE ENTERPRISE The Kenan-Flagler Business School at The University of North Carolina at Chapel Hillwww.kenaninstitute.unc.edu Building the capacity of people, businesses and places to prosper in the 21 st century October 6, 2004 James H. Johnson, Jr. Questions Posed in a Community- Level SWOT Analysis Threats What obstacles does the community face? What are the community’s competitors doing? Are the demographic and economic conditions changing? Is technology threatening the community’s competitiveness? What policies are state and federal lawmakers backing? Do the policies affect the community and, if so, how?