1. Relationship with Sponsors (Stakeholders) Kieran O’Leary Diabetes Federation of Ireland

2. Relationship Marketing Process of creating, maintaining strong, value-laden relationships with our stakeholders

3. Who are our stakeholders?

4. Member Relationship Marketing from Association viewpoint Look to keep member Continuous contact with member Think long term Commitment to meeting member expectations Deliver a high quality service Require a good members database

5. Members Database Is organised collection of comprehensive data about individual members -name, address, DOB, when diagnosed, type of diabetes,tel, email, record of calls to office, reason, membership,

6. Benefits of Members Database Contacts that we and companies want to target Builds up a knowledge of our member Improves relationship with member Helps to target right member with right information (eg local education meeting, T1, T2, Parent) Saves funds Unique selling point, helps differentiates target audience

7. Limitations of database Costs Upkeep of database necessary

8. Relationship with Pharma Companies What do they want What outcomes are they hoping to achieve How do we identify the right partner for the right audience/initiative Remember, from company viewpoint they are all competing with each other Can we work together to meet both our needs

9. Relationship Marketing Principles Ethical (No Coercion) Genuine Trust Trust stems from the perspective of managers who over time develop a trusting relationship. This leads to better communication, feedback, problem solving and creates further opportunities and commitment

10. How do I develop relationship Personal Ongoing relationship Treat equally Be open and honest Offer same opportunity to all Encourage approach on new ideas Flexible Not all about funds

11. Practical Goldcard Scheme and Sponsorship plans Deliver what you agreed i.e. press releases Do not play companies off each other Working for the patient