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To: MARBO FOODS Belgrade. Short introduction 09/17/100 1 Prepared by LUIGI IONESCU Manager.

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Presentation on theme: "To: MARBO FOODS Belgrade. Short introduction 09/17/100 1 Prepared by LUIGI IONESCU Manager."— Presentation transcript:

1 To: MARBO FOODS Belgrade

2 Short introduction 09/17/100 1 Prepared by LUIGI IONESCU Manager

3 The big picture To build distribution for selected quality Yugoslav products in Romania Create and maintain a competitive advantage through continuous replenishment, superior in-store presence and competitive pricing 09/17/100 2

4 Opportunities Romania: 23 millions population over 200,000 stores Romanian trade is settled, active and working, and therefore prepared for direct distribution Yugoslavia shelf prices are lower (up to 70% on some products) than similar products shelf prices in Romania Yugoslav products are not totally unknown to the Romanian consumer, and overall are perceived as highly qualitative You have good production capacities 09/17/100 4

5 Luigi Ionescu -background In the last 7 years I worked for Procter & Gamble - selling and distributing consumer goods - starting as a Sales Rep and reaching the Regional Sales Manager position I was responsible for a third of the country, and worked in 5 different regions. I managed both P&G and Interbrands (P&G unique distributor) people and business I’m quite knowledgeable about the Romanian trade, and I have good direct personal contacts with most big wholesalers. In nutshell, I believe I’m qualified enough and got the know how, reputation and expertise, to build a new distribution structure in Romania 09/17/100 5

6 The plan & succession of steps Find and qualify Yugoslav manufacturers of consumer goods, interested in exporting in Romania Test their products in the Romanian Market If test proven successful, start building a coherent distribution, based on both wholesale and direct distribution (distribution with vehicles); build and design all the supporting systems Consolidate the range of products and suppliers as to have a sustainable advantage in a high competitive market 09/17/100 6

7 How it will work Quick and rough market research Start gross export and selling to several important wholesalers/ distributors Final shelf prices - in the absence of any forma of advertising - should be competitive/ cheaper than the similar already existing Build distribution gradually for the products proven to have potential 09/17/100 7

8 Let’s try! We can find and qualify interested customers for you in Romania We can help/ facilitate the procedures for importing required by the Romanian law You can have a first feedback on what is the export potential of your products for the Romanian market We can cover our risks and costs We can start immediately, as to take advantage of the peak consuming season before the Christmas

9 What we want to talk with you Your products and packaging range Pricing / competitively Legal matters Financial arrangements Delivery terms Timing


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