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Email Marketing – Think Inside the Box By Francis Jones.

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Presentation on theme: "Email Marketing – Think Inside the Box By Francis Jones."— Presentation transcript:

1 Email Marketing – Think Inside the Box By Francis Jones

2 Agenda After this session you will better understand: Permission-based emails Inbox strategies Content strategies List management Drag and Drop Email Builder

3 The Goals We have two primary goals with our email marketing: 1.Get into the inbox 2.Stay welcome in their inbox Everything we do with our email marketing should be designed to accomplish these two goals.

4 How do we do it? There are three things that will directly impact you ability to accomplish these two goals. Consent Content Frequency

5 Consent The best way to improve your inbox placement is to make sure you have permission to email them. Avoid emailing: Purchased or borrowed lists Prospects that did not ask for your marketing

6 Content Nothing will make you more unwelcome to your prospects than sending them email they don’t care about. Make sure you: Send what you said you were going to send Provide relevant follow up Deliver value

7 Frequency There is no black and white answer to this question. There are a number of variables that affect this question. The type of business you operate. The lifecycle of your prospects and customers. But mostly, the expectations you set from the outset.

8 Let’s jump into the application! We’ll be looking at: The Drag and Drop Email Builder Creating templates Spam Assassin Personalizing your emails with merge fields

9 Questions? francis.jones@infusionsoft.com @infusedfrancis


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