1. Kulachatr Chatrakul Na Ayudhaya 1 Chapter IX Merchandising and Sale Promotion By Aj-Kulachatr Chatrakul Na Ayudhaya Mareketing Department Business Administration Faculty

2. Kulachatr Chatrakul Na Ayudhaya 2 Chapter IX Merchandising & Sale Promotion Store Display Window Display Interior Display –Merchandising Display Open Display Closed Display Architectural Display –Point of Purchase Display –Store sign and Decoration

3. Kulachatr Chatrakul Na Ayudhaya 3 Chapter IX Merchandising & Sale Promotion Store Display External Display & Window Display Interior Display

4. Kulachatr Chatrakul Na Ayudhaya 4 Chapter IX Merchandising & Sale Promotion Store Display

5. Kulachatr Chatrakul Na Ayudhaya 5 Chapter IX Merchandising & Sale Promotion

6. Kulachatr Chatrakul Na Ayudhaya 6 Chapter IX Merchandising & Sale Promotion

7. Kulachatr Chatrakul Na Ayudhaya 7 Chapter IX Merchandising & Sale Promotion Sale Promotion 1. Communication Approach 2. Introduce, Invitation, Stimulus 3. Word of Mouth Component 1. Advertising 2. Publicity 3. Sales Person 4. Sale Promotion

8. Kulachatr Chatrakul Na Ayudhaya 8 Chapter IX Merchandising & Sale Promotion Front store promotion - Price Discount Concepts * * Group of Merchandise - Non-profit - Less Profit - Limit of time, Order volume * Type of price discount ;Low price, special price, Quantity discount price

9. Kulachatr Chatrakul Na Ayudhaya 9 Chapter IX Merchandising & Sale Promotion Type of Promotion Consumer Promotion Sample Packaging Price Discount Premium Coupon Trade show or Exhibition Direct Mail or Direct Sale Refunding

10. Kulachatr Chatrakul Na Ayudhaya 10 Chapter IX Merchandising & Sale Promotion Type of Promotion Consumer Promotion Demonstration Games Stamp or Trade Stamp Gather Donation Special Event Promotion Souvenir

11. Kulachatr Chatrakul Na Ayudhaya 11 Chapter IX Merchandising & Sale Promotion Type of Promotion Trade Promotion or Dealer Promotion Push Strategy Price Discount on special clients Rebating from sale volume Quantity Discount Cash Discount Premium with merchandise Credit term

12. Kulachatr Chatrakul Na Ayudhaya 12 Chapter IX Merchandising & Sale Promotion Type of Promotion Trade Promotion or Dealer Promotion Sale Quota and Competition trade show Dealer Seminar and training POP Material & Decoration Co-Promotion

13. Kulachatr Chatrakul Na Ayudhaya 13 Chapter IX Merchandising & Sale Promotion Type of Promotion Sale Force Promotion Award or Bonus Sale Competition Meeting, Seminar Training Best all round in selling Motivation