2. © John Wiley & Sons, Inc. 2004 Welcome to Special Events Developing and Implementing the Event Plan Chapter Three Welcome to Special Events Developing and Implementing the Event Plan Chapter Three

3. © John Wiley & Sons, Inc. 2004 AGENDA Welcome and review Opening activity Mini lecture “Developing and Implementing the Event Plan” Discussion Concluding Activity Assignment Adjournment

4. © John Wiley & Sons, Inc. 2004 S t r e t c h i n g the Limits of the Event “You are what you charge for.” (Pine & Gilmore) You must satisfy the needs, wants, desires, and expectatons of the event guests. “You are what you charge for.” (Pine & Gilmore) You must satisfy the needs, wants, desires, and expectatons of the event guests.

5. © John Wiley & Sons, Inc. 2004 The Five Card Draw Visual Auditory Tactile Smell Taste Visual Auditory Tactile Smell Taste

6. © John Wiley & Sons, Inc. 2004 Identifying the Needs of Your Guests Food Clothing Shelter Needs, Wants, Desires, Expectations Special Needs Food Clothing Shelter Needs, Wants, Desires, Expectations Special Needs

7. © John Wiley & Sons, Inc. 2004 Key Planning Factors Size, weight, volume Security Transportation and parking Entrances and reception areas Function areas

8. © John Wiley & Sons, Inc. 2004 Examples of Innovative Sites Aircraft carrier Movie theater Castle Children’s museum Observatory Interactive decor Aircraft carrier Movie theater Castle Children’s museum Observatory Interactive decor

9. © John Wiley & Sons, Inc. 2004 Parades and Float Design Committee rules and requirements Weather conditions Televised production Sponsorship Key message to be conveyed Storage before and after Physical environment of parade route

10. © John Wiley & Sons, Inc. 2004 Floral Decor Center piece height shouldnot exceed 14 inches unless it is loose and airy When using the epergne, the base of the floral arrangement should begin at least 24-inches above table height Consider recycling (living plants given to hospitals, institutions after the event

11. © John Wiley & Sons, Inc. 2004 Balloon Design Centerpieces Balloon walls (exploding and static) Balloon drops Control of balloon releases

12. © John Wiley & Sons, Inc. 2004 Tents Entrance marquee/canopy Pole Frame Parabolic Clear span Amenities: Flooring, heating, air conditioning, lighting, rest rooms)

13. © John Wiley & Sons, Inc. 2004 Décor Costs Consultation Design Fabrication Refurbishment Rental Labor Delivery Installation Dismantling

14. © John Wiley & Sons, Inc. 2004 Themed Events The Wild Wild West South of the Border The New Millennium Mardi Gras Riverboat Paris Nights Hooray for Hollywood Broadway Bash Rock around the Clock Dickens of a Christmas Rave Party

15. © John Wiley & Sons, Inc. 2004 Sustainable Event Management Environmental sensitivity Reduction Precycling Recylcing Re-use

16. © John Wiley & Sons, Inc. 2004 Event Strategic Planning (ESP) Involve key informants (admissions, police, public relations, etc.) Plan to plan Confirm validity, reliability and security of information Establish the timeline (Research-Evaluation)

17. © John Wiley & Sons, Inc. 2004 Application Activity Select the music, food décor, and location or a western-themed event.

18. © John Wiley & Sons, Inc. 2004 Assignment Read chapter four

19. © John Wiley & Sons, Inc. 2004 Adjournment Good Luck!