1. Supplementary Material (The Home Stretch!)

2. Executive Summary Finish your entire business plan first. Subsections (one paragraph each) Introduction. Who you are, What you do, When the company will get going, What makes you unique. Market Opportunity (comes from your SWOT. The problem?) Capital Requirements (if you are seeking funding) Use of Funds (very abbreviated breakdown) Vision and Mission Management (brief profile of each) Competitors (brief profile of each with strengths/weaknesses) Competitive Advantage (Ask yourself: is it VRIN?) Financial Projections (in narrative form) COMPEL!

3. Supporting Documents Resumes. work history, education, honors, special skills. Owner’s financial statement and credit report (not real). Letters of Reference. (prestigious affiliates) Contracts (loans, leases, service agreements) Legal documents (articles of inc, partnership agreement, licenses, copyrights/TM/patents) Other (demographic studies, maps, area studies)