1. Writing Adverts This resource is aimed at Years 5 and 6. There are slides on creative language and features and templates that the children can print and use. It is designed to aid the children in looking for and at key features of adverts This resources has been created from National Primary Strategy resources and adapted by Blackburn with Darwen E Learning Service. Copyright (Graeme Hadwin, BwD E Learning Service, April 07)

2. Writing Adverts

3. Look at the features and language of the advert on the left.

4. FeatureAdvert 1Advert 2 Slogans ‘Washing powder with attitude’ Exaggeration It says that it beats all other powders Questions ‘Who is your clothes best friend – and dirt’s worst enemy?” Adjectives Yes, it uses a lot of adjectives like mighty, super and fragrant Wordplay Yes, there is a rhyme: ‘It doubles the bubbles’ Benefits It says that even the dirtiest washing will come out clean

5. Best Advert Scorecard VIP advert 1VIP advert 2VIP advert 3 Slogans Exaggeration Questions Adjectives Word Play Benefits Total

6. Product (noun)Adjectives mintsjuicy, smooth, munchy cola toothpaste book trainers Using Adjectives to Create Slogans Think of adjectives that could be used in an advert to sell the products in the table below. You may want to use a thesaurus to help you. For each product, try to find at least three adjectives which makes the product really interesting. The first one is done for you.

7. ProductAdjectives Using Adjectives to Create Slogans Think of some more products that you or your family might have bought and decide which adjectives would best describe it.