1. Mission, Vision, & Statement of Purpose

2. MISSION
A Mission Statement defines the organization's purpose and primary objectives. Its prime function is to define the key measure or measures of the organization’s success.

3. Developing the Mission Statement
Organizations develop mission statements because they want:
To consolidate efforts around one purpose
To motivate the effective use of resources, both financial and non-financial
To clearly define the planning path
To provide a framework for decision making and control
To set expectations for results and outcomes
To establish a functional organizational tone and climate

4. Defining the Mission Statement
The Mission Statement should define:
Products and services provided
Customers that will be served
How the products and services will be provided
The results that are expected

5. Elements of a Mission Statement
“What We Do, Who We Do It For, How We Do It and Why We Do It”.
What is defined?
Example
What we do
defines the primary product or service
We sell real estate
We manufacture and sell professional quality cameras
We harvest, process, and distribute wood products
Who we do it for
defines the customers and the market, who the customers are and where they are located
To customers from world-wide sources who wish to locate in Vancouver
To customers in every city of the world
To wholesale distributors in western Canada

6. Elements of a Mission Statement
How we do it
defines the principle technologies used, the ethics and business principles and the organizational philosophies
By employing the highest ethical principles
By treating every customer with respect
By utilizing e-commerce to its fullest potential
By valuing employees, their diversity and their contribution to the organization
By remaining committed to continuous growth in new markets
Why we do it
Defines the results expected from a variety of dimensions
Which will maximize the financial value of the organization for stockholders
Which will minimize the impact of operations on the natural environment
Which will ensure a solid foundation of satisfied customers for years to come
Which will maintain our position as leading edge service providers

7. Example Sporting Goods Store
To provide high quality, leading edge sports equipment and clothing to the aggressive North American sports enthusiast in a convenient, dynamic and service friendly environment that will create a loyal and satisfied customer base, which will ensure the long term prosperity of the company.

8. Example City Management Team
To protect and enhance the economic and social well being of the city for generations to come by engaging in responsible decision-making, being fiscally accountable, striving for excellence in program and service delivery and consulting openly with community stakeholders on every aspect of our business. We are, above all else, committed to maximizing the satisfaction of taxpayers in our city.

9. Example Dairy Farm
To create a long range financially stable organization by effectively using technologies that minimize operating costs and maximize product quality and availability to the local wholesale market while at the same time exploring revenue opportunities outside of the local market.

10. Mission Statement Creation
First, identify your organization’s “winning idea”- what makes your organization stand out from its competitors & is the reason that customers will choose your organization over others.
Second, identify the key measures of your success. (What is it that your organization has that others don’t?).
Create a measurable goal by combining steps 1 & 2.
REMEMBER: A Mission Statement should be concise and precise which expresses your ideas, measures and desired result.
SOURCE:

11. EXAMPLE Winning Idea  Farm Freshness
Two Key Measures of Success  Freshness & Customer Satisfaction
The mission statement of Farm Fresh Produce is:
“To become the number one produce store in Main Street by selling the highest quality, freshest farm produce, from farm to customer in under 24 hours on 75% of our range and with 98% customer satisfaction.”
SOURCE:

12. WAKE UP!!!

13. VISION
Vision Statements also define the organizations purpose, but this time they do so in terms of the organization’s values rather than bottom line measures (values are guiding beliefs about how things should be done.) The vision statement communicates both the purpose and values of the organization.
SOURCE:

14. Defining “Stakeholders” so a “Vision” can be written
RESPONSIBILITY AND ACCOUNTABILITY
Stockholders/
Investors
To provide long term financial returns that fairly compensate investors for risks
Customers
To provide high quality and safe products and services that represent fair value for the price paid.

15. Defining “Stakeholders” so a “Vision” can be written
Employees
To provide a safe and nurturing workplace that fairly compensates people for the value they bring to the organization and to provide people with the opportunity to realize their personal potential.
Suppliers
To provide a professional relationship in contracting for and purchasing supplies and services, and a prompt completion of trade obligations.
Creditors
To ensure that debts are secure and protected and that payment obligations are met promptly.

16. Defining “Stakeholders” so a “Vision” can be written
Competitors
To observe fair business practices and to treat the competition as the business itself wishes to be treated.
Government
To adhere to the letter and intent of laws governing business practices such as fair competitive practices and anti-trust laws, and to honestly calculate and pay promptly all forms of taxes.
Local Community
To have employees involved in community initiatives, to employ people from the local community and to conduct business in the best interest of the liveability of the community
General Public
To participate in and contribute to society as a whole by assuming a fair proportion of the burden of government and society and by promoting the growth of the economic system.

17. The vision statement should define:
Who you are and what business you are in
What you provide to your customers, not in terms of specific products, but more in terms of their experience
How you provide your products and services
I wish to be viewed by my stakeholders as..

18. Example vision statement for a Sporting Goods Store
We are aggressive sporting goods retailers offering the ultimate shopping experience to our customers through leading edge distribution channels.

19. Example vision statement for a City Management Team
We strive to have the most appealing, livable and well managed city in Canada

20. Example vision statement for a Dairy Farm
Quality and freshness are the core of our business which involves providing the complete range of dairy products to wholesale markets.

21. VISION STATEMENT CREATION
First identify your organization’s mission. Then uncover the real, human value in that mission.
Next, identify what you, your customers and other stakeholders will value most about how your organization will achieve this mission.
Combine your mission and values, and polish the words until you have a vision statement inspiring enough to energize and motivate people inside and outside your organization.
SOURCE:

22. EXAMPLE Earlier example of produce:
4 most important things owner identifies are:
freshness
healthiness
tastiness
“local-ness” of the produce.
“We help the families of Main Town live happier and healthier lives by providing the freshest, tastiest and most nutritious local produce: From local farms to your table in under 24 hours.”
SOURCE:

23. MORE EXAMPLES… Mission: Vision:
“As a non-profit organization, our mission is to build a strong foundation for aspiring young students who wish to achieve their dreams in order to become future leaders. We will accomplish this by building personal relationships with our applicants in a professional yet inviting environment to ensure a successful interview experience.”
Vision:
“Our non-profit organization is THE answer for eager students who are determined, goal-oriented and show strong potential who wish to pursue higher education without the financial burden.”
Source:

24. ALMOST
FINISHED!

25. STATEMENT OF PURPOSE Your purpose behind your organization. Example:
“We will provide full scholarships for financially meritable students who demonstrate a willingness in pursuing higher education and who maintain a minimum grade point average of 2.0 along with a personal letter of interest. We are committed in giving students a positive outlook for their future so they may have the same opportunities and experiences as their peers. In addition, to enhance the changes of receiving this scholarship, a portfolio containing honors or any exceptional work completed over the years would be a great addition to the interview.”

26. Developing Values EXAMPLE
Figure 2.4 Examples of Organizational Values
EXAMPLE
How employees will be treated and how they will treat each other
Employees will be recognized for the contribution they make to our success
Employees will be provided with opportunities for advancement based on skill and commitment
Wherever possible promotion will occur from within
We care for and respect the rights of our fellow employees
How customers and stakeholders will be treated
We ensure that our customer’s positive experience is a priority in every encounter
We will be consultative in our dealings with stakeholders and we will listen to their views
We will make every effort to operate in the best interest of all stakeholders

27. Examples of Values
Which values people will use to govern how they work
We will be open with each other so that petty differences don’t go unresolved
We will strive to keep our work fun
We will challenge what does not make sense
We will be open and receptive to the views of subordinates and superiors
We will be willing to try everything that makes sense
How the values will relate to organizational success
We will constantly strive to enhance the efficiency and effectiveness of our organization
We will nurture and develop our shared values for the benefit of the organization

28. MISSION, VISION AND VALUES, - Where to from here?
Using the Vision, Mission and Values we must now create implementation plans that deliver measurable results so that we can become a dynamic and proactive organization that will take advantage of opportunities and effectively deal with the challenges that the future has to offer.

29. You can use a company’s mission, vision, & statement of purpose for your Cover Letters and Resume!
Example:
If a company’s mission is to:
"To provide high quality products that combine performance with value pricing, while establishing a successful relationship with our customers and our suppliers.”
You should state your past experience with customers & your successful relationship with them from previous jobs/internships.

30. GREAT WEBSITES!!! http://www.quickmba.com/strategy/vision/
MissionVisionStatements.htm

31. Examples

32. Examples: Mission and Vision Statements
Microsoft Corporation
Empower people through great software anytime, anyplace, and on any device.

33. Examples: Mission and Vision Statements
Intel
Our vision: Getting to a billion connected computers worldwide, millions of servers, and trillions of dollars of e-commerce. Intel’s core mission is being the building block supplier to the Internet economy and spurring efforts to make the Internet more useful. Being connected is now at the center of people’s computing experience. We are helping to expand the capabilities of the PC platform and the Internet.

34. Examples: Mission and Vision Statements
Otis Elevator
Our mission is to provide any customer a means of moving people and things up, down, and sideways over short distances with higher reliability than any similar enterprise in the world.
Avis Rent-a-Car
Our business is renting cars. Our mission is total customer satisfaction.

35. Examples: Mission and Vision Statements
(a unique grocery store chain)
Our mission: To give our customers the best food and beverage values that they can find anywhere and to provide them with the information required for informed buying decisions. We provide these with a dedication to the highest quality of customer satisfaction delivered with a sense of warmth, friendliness, fun, individual pride, and company spirit.

36. Examples: Mission and Vision Statements
American Red Cross
The mission of the American Red Cross is to improve the quality of human life; to enhance self-reliance and concern for others; and to help people avoid, prepare for, and cope with emergencies.

37. Examples: Mission and Vision Statements
3Com
Our mission is to connect more people and organizations to information in more innovative, simple, and reliable ways than any other networking company in the world. Our vision of pervasive networking is of a world where connections are simpler, more powerful, more affordable, more global, and more available to all.

38. Examples: Mission and Vision Statements
Ritz-Carlton Hotels
The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission.
We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed yet refined ambiance.
The Ritz-Carlton experiences enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.

39. Examples: Mission and Vision Statements
To be America’s best quick service restaurant chain. We will provide each guest great tasting, healthful, reasonably priced fish, seafood, and chicken in a fast, friendly manner on every visit.
The mission is to extend and enhance human life by providing the highest quality health and personal care products. We intend to be the preeminent global diversified health and personal care company.

40. Examples: Mission and Vision Statements
Eastman Kodak
We are in the picture business.
Wit Capital
(an Internet startup company)
Our mission is to be the premier Internet investment banking firm focused on the offering and selling of securities to a community of online individual investors.

41. More examples

42. Business Mission: Cardinal Health
Cardinal Health is a leading provider of services supporting health care worldwide.
The company offers a broad array of services for health-care providers and manufacturers to help them improve the efficiency and quality of health care.
These services include pharmaceutical distribution, health-care product manufacturing and distribution, drug delivery systems development, , retail pharmacy franchising, and health-care information systems development.

43. Business Mission:
JDS Uniphase is the leading provider of advanced fiber optic components and modules.
These products are sold to the world’s leading telecommunications and cable television system providers . . .
Our products perform both optical-only functions and optoelectronic functions within fiber option networks.
Our products include semiconductor lasers, , and isolators for fiber optic applications.
In addition, we design, manufacture, and market laser subsystems for a broad range of OEM applications, which include . . .

44. Business Mission: Russell Corp.
Russell Corporation is a vertically integrated international designer, manufacturer, and marketer of athletic uniforms, , and a comprehensive line of lightweight, yarn-dyed woven fabrics.
The Company’s manufacturing operations include the entire process of converting raw fibers into finished apparel and fabrics.
Products are marketed to sporting goods dealers, department and specialty stores, mass merchandisers, , and other apparel manufacturers.

45. Business Mission: The McGraw Hill Companies (a diversified firm)
The McGraw-Hill Companies is a global publishing, financial, information and media services company with such renowned brands as Standard & Poor’s, Business Week, and McGraw-Hill educational and professional materials.
The Company provides information via various media platforms: books, magazines and newsletters; on-line; via television, satellite and FM sideband broadcast; and software, videotape, facsimile and CD-ROM products.
The Company now creates more than 90 % of its information on digital platforms and its business units are represented on more than 75 Web sites.

46. Business Mission: FDX Corporation (a diversified firm)
FDX is composed of a powerful family of companies: FedEx, RPS, Viking Freight, FDX Global Logistics and Roberts Express.
These companies offer logistics and distribution solutions on a regional, national and global scale: fast, reliable, time-definite express delivery; expedited same-day delivery; ; and integrated information and logistics solutions
With all this expertise under one umbrella, the FDX companies can provide businesses with the competitive advantage they need by providing streamlined solutions that are on the cutting edge of technology.

47. Example: Mission Statement
Pfizer Inc.
Pfizer is a research-based, global pharmaceutical company.
We discover and develop innovative, value-added products that improve the quality of life of people around the world and help them enjoy longer, healthier, and more productive lives.
The company has three business segments: health care, animal health and consumer health care. Our products are available in more than 150 countries.

48. Example: Mission Statement
Apple Computer
Apple Computer, Inc., ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh.
Apple is now committed to its original mission--to bring the best personal computing products and support to students, educators, designers, scientists, engineers, business persons and consumers in over 140 countries around the world.

49. Example: Mission Statement
The Gillette Company
The Gillette Company is a globally focused consumer products company that seeks competitive advantage in quality, value-added personal care and personal use products. We compete in four large, worldwide businesses: personal grooming products, consumer portable power products, stationery products and small electrical appliances.
As a company, we share skills and resources among business units to optimize performance. We are committed to a plan of sustained sales and profit growth that recognizes and balances both short- and long-term objectives.

50. Example: Mission Statement
The Gillette Company
Our mission is to achieve or enhance clear leadership, worldwide, in the existing or new core consumer product categories in which we choose to compete. Current core categories are:
Male grooming products - blades and razors, electric shavers, shaving preparations and deodorants . . .
Female grooming products - wet shaving products, hair removal and hair care appliances and deodorants . . .
Alkaline and specialty batteries and cells.
Writing instruments and correction products.
Certain areas of the oral care market - toothbrushes . . .
Selected areas of the high-quality small household appliance business - coffeemakers . . .