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Grassroots Advocacy: What Is It & What Role Can You Play?

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Presentation on theme: "Grassroots Advocacy: What Is It & What Role Can You Play?"— Presentation transcript:

1 Grassroots Advocacy: What Is It & What Role Can You Play?

2 ©SHRM 20072 What Is Advocacy? Advocacy – The act of pleading or arguing in favor of something, such as a cause, idea, or policy; active support. The American Heritage: Dictionary of the English Language – 4 th Edition

3 ©SHRM 20073 The Importance of Advocacy “America is not governed by the majority, but by the majority of those who participate.” - Thomas Jefferson

4 ©SHRM 20074 A member benefit that allows SHRM members to directly influence the outcome of state and federal policies and create long lasting relationships with legislators and legislative staff. What is HRVoice?

5 ©SHRM 20075 Regulatory/ Judicial Affairs Federal Public Policy Member Advocacy State Public Policy SHRM Governmental Affairs

6 ©SHRM 20076 As a member advocate for the HR profession, it is important that you keep your elected officials informed on public policy issues and how they affect the HR profession and your organization. Exercise Your Voice

7 ©SHRM 20077 How You Can Play a Part Stay EducatedInform Others Build Relationships Member Advocacy

8 ©SHRM 20078 Use SHRM as a Resource Know your opposition’s arguments and be able to refute them Tell your story – make it PERSONAL – Give them the HR perspective Research voting history on related issues - find out your legislator’s position on the bill Understand and familiarize yourself with the bill Stay Educated

9 ©SHRM 20079 Washington, DC & State Insider www.shrm.org/government/insiders_published www.shrm.org/government/insiders_published State Pending Legislation Report www.shrm.org/government/states/pendingleg_published HR Congressional Monitor www.shrm.org/government/scoreboard_published www.shrm.org/government/update Educational Resources Washington, DC & State Insider www.shrm.org/government/insiders_published www.shrm.org/government/insiders_published State Pending Legislation Report www.shrm.org/government/states/pendingleg_published HR Congressional Monitor www.shrm.org/government/scoreboard_published www.shrm.org/government/update

10 ©SHRM 200710 Educational Resources Public Policy Statements/Fact Sheets Public Policy Presentations State and Federal Monitoring & Tracking Webcasts & Conference Calls Toolkits

11 ©SHRM 200711 Legislative Alerts Legislative Alerts sent from the SHRM Governmental Affairs staff informing HR professionals of proposed legislation on the state and federal levels.

12 ©SHRM 200712 Sample Alert – Rhode Island

13 ©SHRM 200713 Sample Alert – Rhode Island (cont.)

14 ©SHRM 200714 Inform Others Your Voice – as HR Professionals, your point of view provides a unique perspective that your Member of Congress may not have heard or even considered. Your actions – Your advocacy efforts will ultimately impact and benefit you as well as the employers and employees across the nation.

15 ©SHRM 200715 Visit your legislators Write letters, call offices, send e-mails & faxes Letters to the Editor, opinion pieces, press conferences Committee testimony CREATE LONG LASTING RELATIONSHIPS! Make it personal by TELLING YOUR STORY Be a CATALYST for CHANGE Relationship Building

16 ©SHRM 200716 Day Inside the Beltway (DITB) The "Day Inside the Beltway" program encourages SHRM members to travel to Washington, D.C. for a day of Capitol Hill office meetings. Activities include meeting at SHRM headquarters with SHRM Government Affairs staff, and at the Senate and House of Representatives offices with your chapter members’ respective Members of Congress

17 ©SHRM 200717 Tampa Chapter DITB Feedback "I am grateful that SHRM and HR Tampa are paving the way for us to make a difference. If one HR professional can make a difference — imagine what several of us can do!" --Cheri Farnham, Member of the Tampa DITB Delegation

18 ©SHRM 200718 Day Inside the Beltway (DITB)

19 ©SHRM 200719 Day Inside the District (DITD) The “Day Inside the District” program is a local initiative that provides an opportunity to generate interest and support of issues important to the HR professional on a federal and state level. Most members of Congress and state legislators a good deal of time in their home districts and the DITD is the ideal opportunity for relationship building.

20 ©SHRM 200720 Day Inside the District (DITD)

21 ©SHRM 200721 Overview of SHRM’s Government Affairs Program Relationship Building Activities

22 ©SHRM 200722 Overview of SHRM’s Government Affairs Program Member Advocacy Program

23 ©SHRM 200723 HR Voice HR Voice letter writing program - Overcomes most objections that members have to participating: Don’t know what issues to write on Don’t know what to say Don’t know who my representatives are Composing a letter takes too long

24 ©SHRM 200724 Get Involved. USE YOUR VOICE! 1.Go to www.shrm.org 2.Sign in using your member number and last name. 3.Click on “Governmental Affairs," then go to “HRVoice” on the left side of your screen. 4.Choose “Write your elected officials.” 5. Click on one (1) of the current issues listed under the heading “Take Immediate Action on these Hot Issues.”

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29 ©SHRM 200729 Overview of SHRM’s Government Affairs Program HR Voice Letter Writing

30 ©SHRM 200730 For Questions on Member Advocacy Questions? Please contact SHRM’s Member Advocacy Specialist: Recardo Gibson 1-800-283-7476 ext. 6091 Recardo.Gibson@shrm.org


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