1. Sisäinen Itella Product changes 1 January 2010 KAM Meeting Budapest 16 Oct 2009 Ulla Vainio

2. KAM Meeting Budapest – Ulla Vainio Delivery Services (contract customers) Delivery services for contract customers Personal Items Direct MailPublications Priority LetterEconomy Letter Addressed Bulk Letter Unaddressed Home Direct Press XPress M Standard Rate Letter Sorted Manually sortable Machine sortable Sorted Manually sortable Sorted

3. KAM Meeting Budapest – Ulla Vainio Priority and Economy Letters Product options Manually sortable and Machine sortable integrated –one unsorted option, Priority or Economy Letter –in future, the need for two separate unsorted products is not relevant, as major part of items will be machine sorted Number of mailing sizes decreased –from 1 / 100 / 5,000 / 10,000 / 20,000 / 30,000 / 50,000 / 100,000 –to 1 / 100 / 20,000 / 30,000 / 50,000 –NB! No changes in products Priority and Economy Letter Batchsorted (sorted mailings) Regional pricing for Economy Standard Rate Letter planned, to be introduced in 2010

4. KAM Meeting Budapest – Ulla Vainio Unaddressed Direct Mail – New Itella Home Direct and Home Direct, Catalogue For corporate customers who want to reach consumers in a certain region or on a nationwide basis with an unaddressed delivery – The smallest region to cover is one zip code area All households except those with an advertising ban Targeting with aTarget (targeting tool on the Internet) Public information (to all households) The services are available in Finland, Åland excluded Introduced on 1 January 2010 19

5. KAM Meeting Budapest – Ulla Vainio Itella Home Direct and Catalogue – Changes New name and PPI –New payment indications and product names –PPI to be printed only on bundle labels Weight class and region based pricing Home Direct, new maximum weight for week delivery 200g –heavier products with Home Direct Catalogue New product: Itella Home Direct Catalogue No more tailored targeting or company targeting Åland excluded – no unaddressed delivery in Åland via Itella

6. KAM Meeting Budapest – Ulla Vainio New Itella Home Direct Product Family 28.5.20093 Itella Home Direct, Catalogue Catalogues, brochures >200g item weight 201 – max. 2,000 g item dimensions: min. 90x130 mm, max. 250x400x30mm heavier or larger items delivered using the Logistics Parcel Services or as letters with VAS Maxi Size ∙ Mandatory prealert 7 weeks before posting Production processes Week delivery 05 Week delivery 10 Week delivery 30 Replaces Group Delivery (over 200g) Itella Home Direct Bulk/volume product No special arrangements required for production (delivery in daily basic delivery) For light direct mail item deliveries maximum weight of a item is 200g item dimensions: min. 90x130mm, max. 250x400x30mm Production processes Fixed day Week delivery Replaces Group Delivery (max. 200g)

7. KAM Meeting Budapest – Ulla Vainio New product names and PPI Product names in Finnish, English and Swedish fi: Itella Kotisuora en: Itella Home Direct se: Itella Hemdirekt fi: Itella Kotisuora, Katalogi en: Itella Home Direct, Catalogue se:- Itella Hemdirekt, Katalog IK Itella Oyj Minimum size of PPI 20 x 20 mm IK - Itella Corporation Minimum font size 9 points Payment indication on bundle label only NB: The text "Public information" must still be printed on each item New PPI or written out:

8. KAM Meeting Budapest – Ulla Vainio Targeting Delivery to complete zip code zones –All households except those with an advertising ban –Targeting with aTarget (targeting tool on Internet) – Public information Targeted groups within the zip code zone (all figures indicate net number of households, i.e. those with an advertising ban have been excluded) –Finnish speaking –Swedish speaking (including bilingual) –Detached and semi-detached houses (one-family, two-family, row, linked houses) Target group “companies” removed from selection in the beginning of 2010 28.5.200913

9. KAM Meeting Budapest – Ulla Vainio Pricing The item price is determined on the basis of the item weight and the destination zip code Pricing elements –weight classes –destination zones are divided into three areas at zip code level Areas A, B, C Contract customer prices are based on both the weight class and area –Home Direct prices are available at aTarget (www.atarget.fi) –Home Direct Catalogue prices are available from Itella Please contact KAM for item and shipment pricing! 7

10. KAM Meeting Budapest – Ulla Vainio2 Bulk Letter - Addressed Direct Mail New product codes (numbers) for all Bulk Letter product options (will be updated in the next version of the database) No other price or product changes as of 1 January 2010

11. KAM Meeting Budapest – Ulla Vainio Questions? For further information please contact: Addressed and unaddressed direct mail: Mrs. Leena Mollberg, Business Manager leena.mollberg@itella.com Tel. +358 40 7768839 Priority and Economy Letters, Press services: Mrs. Minna Kovanen, Sales Manager minna.kovanen@itella.com Tel. +358 40 8383564

12. KAM Meeting Budapest – Ulla Vainio Thank you and