1. Sales and Sponsorships Kelly Bonau Angela Horton

2. Chick Fil A Bowl http://outsports.com/jocktalkblog/2012/08/01/chick-fil-a-bowl-and-kickoff-games-should-end-acc-sec-and-espn- should-pull-out/, http://www.youtube.com/watch?v=51rCPCn_7bc

3. 4 Ingredients of Selling with Chick Fil A Bowl Commercial Process of identifying customers Getting through to them Increasing their awareness and interest in your product or service Persuading them to act on that interest (McKelvey, 2012)

4. 4 Lesser Known Strategies for Selling Benefit Selling Aftermarketing Up-Selling Eduselling http://www.cartoonstock.com/directory/t/ticket_sales.asp (McKelvey, 2012)

5. NFL Ticket Commercial http://www.youtube.com/watch?v=xvpu900Fk4w

6. Fan Cost Index Two adult average price tickets Two child average price tickets Four small soft drinks Two small beers Four hot dogs Two programs Parking Two adult-size caps https://www.teammarketing.com/btSubscriptions/fancostindex/index

7. FCI- NFL vs. MLB http://www.linfieldnational.com/MLBEvent.aspx, http://www.nfl.com, https://www.teammarketing.com/public/files/2010_MLB_FCI.pdf, https://www.teammarketing.com/public/files/2010_NFL_FCI.pdf Average TicketParkingFan Cost Index Cowboys$110.20$75.00$617.80 Jets$114.64$25.00$598.56 Colts$85.34$20.00$462.34 Average$76.47$25.92$420.54 Titans$62.95$5.00$367.79 Browns$54.51$20.00$332.02 Jaguars$57.34$15.00$310.28 Average TicketParkingFan Cost Index Red Sox$52.32$27.00$334.78 Cubs$52.56$25.00$329.74 Cardinals$30.14$10.00$216.56 Average$26.74$12.24$194.98 Braves$17.05$12.00$157.69 Padres$15.15$4.00$120.60 Diamondbacks$14.31$10.00$115.24

8. FCI- NBA vs. NHL http://en.wikipedia.org/wiki/National_Hockey_League, http://www.nba.com, https://www.teammarketing.com/public/files/2010_NBA_FCI.pdf, https://www.teammarketing.com/public/files/2010_NHL_FCI.pdf Average Ticket Parking Fan Cost Index Knicks$88.66$30.00$505.64 Lakers$95.25$15.00$488.98 Heat$60.50$35.00$380.00 Average$47.88$13.35$287.85 Wizards$24.52$10.00$186.08 Grizzlies$23.18$10.00$173.72 Average Ticket Parking Fan Cost Index Maple Leafs$115.96$18.64$572.32 Canadians$86.44$19.44$474.44 Average$54.25$14.19$313.68 Predators$51.04$10.00$288.67 Lighting$37.73$10.00$226.93 Stars$29.68$20.00$222.68

9. Ticketing Options and Plans Cleveland BrownsMemphis Grizzlies http://atlantablackstar.com/2012/06/11/memphis-grizzlies-sold-to-billionaire-robert-pera/, http://www.nba.com/grizzlies/sites/grizzlies/files/media/mg_season_flyer_1213_10- game.pdf

10. Advertising and Signage http://www.prosportsblogging.com/2010/10/27/mlb-on-tv-reaches-new-low/, http://strangeharvest.com/stadium-seat-mosaics, http://introtoadvertising10.blogspot.com/2010/06/advertising-at-stadiums.html

11. Promotions http://stlouis.cardinals.mlb.com/schedule/promotions.jsp?c_id=stl&y=2012

12. Naming Rights Naming Rights http://en.wikipedia.org/wiki/File:Adelphia_Coliseum.jpg, http://www.shopapt.com/partners/titans.htm, http://www.hark.com/collections/fvmvywsltq-tennessee-titans-cheers 1999- 15-year deal reached with Adelphia for $30 million naming agreement of stadium (Isidore, 2002) 2002- Adelphia went bankrupt (Isidore, 2002) Remained “The Coliseum” until 2006 2006- 10 year deal with Louisiana-Pacific (known as LP) for $30 million ("Titans change stadium," 2006)

13. Super Bowl Advertising and Commercials Huge audience for sponsors o Super Bowl XLVI averaged 111.3 Million viewers Most-watched event on TV Total cost for a 30 second spot is between $3.7 and $3.8 Million http://www.google.com/imgres?num=10&hl=en&biw=1280&bih=666&tbm=isch&tbnid=Tncvf1P28KzD UM:&imgrefurl=http://www.superbowladsforgeeks.com/2012/02/budweiser-clydesdales-super-bowl- 2012.html&docid=R5qfWYOZCNpSgM&imgurl=http://2.bp.blogspot.com/-vRsSuh6XU2c/Ty (Horovitz, 2012)

14. Bridgestone Super Bowl Commercial http://www.youtube.com/watch?v=LetCUzYa2Vg&feature=BFa&list=PL7803B63957FD28E8

15. Factors involved in choosing Athletes for Sponsorships Success o Amateur athletes (swimming and gymnastics)  Consider career ending injuries and retirement Social Media Popularity Deal Length Morals Clause Q Scores (Urbach, 2012)

16. Q Scores “The recognized industry standard for measuring consumer appeal of personalities, characters, licensed properties, programs and brands.” ("Q scores") Peyton Manning is top rated active athlete (Vomhof Jr., 2012)

17. Highest Paid Athletes 10. Peyton Manning 9. Cristiano Ronaldo $10 Million $22 Million 8.David Beckham 7. Phil Mickelson $37 Million $43 Million 6. Kobe Bryant 5. Roger Federer $32 Million $45 Million 4. LeBron James 3. Tiger Woods $40 Million $55 Million 2. Manny Pacquaio 1. Floyd Mayweather $6 Million $0 http://broncotalk.net/2012/08/40651/broncos-news/peyton-manning-exquisite-in-broncos-third- preseason-game/, http://www.facebook.com/Beckham, http://www.inquisitr.com/tag/lebron- james/, http://www.alashock.com/2012/08/floyd-mayweather-released-from-jail.ht ("Highest paid athletes," 2012)

18. Tiger Woods http://www.brandchannel.com/home/post/Tiger-Woods-Nike-Tag-Heuer.aspx, http://stateofthebrand.com/?p=497, http://www.nysportsjournalism.com/tiger-gillette-cut-ties-122410/, http://www.google.com/imgres?um=1&hl=en&sa=N&biw=778&bih=610&tbm=isch&tbnid=RUIw02

19. Michael Jordan Official retirement in 2003 Remains best-known and most-liked pro athlete Recognized by 89% of fans Positive Q-Score of 43% (Vomhof Jr., 2012) http://www.stack.com/2010/12/11/never-before-seen-video-of-michael-jordans-workout/

20. #WinFromWithin http://www.youtube.com/watch?v=-XA94HhUbLo

21. Gatorade Gatorade Victory Lane Endorses Jimmie Johnson and Matt Kenseth Official sports drink of the NBA, AVP, PGA, MLB, and MLS http://www.pepsico.com/brands/gatorade-brands.html (Mickle, 2012)

22. Gatorade Commercial http://www.youtube.com/watch?v=k4q6muVH6FE

23. Olympic Sponsors http://usa.visa.com/personal/visa_brings_you/visa_is_everywhere/olympics.html, "Our Team. Our Sponsors. No Substitutes". Sports Business Journal, Vol 15 (Issue 14), Page 44.

24. Visa and Olympics “Go World” Campaign o Universal human truth: removing borders, barriers and boundaries o Familiar voice of Morgan Freeman “The Olympics are in Visa’s DNA” 60 sponsored athletes (Mickle, 2012) http://corporate.visa.com/newsroom/media-kits/olympic.shtml

25. “Go World” http://www.youtube.com/watch?v=p9PZV1e9jks

26. Missy Franklin 2012 Olympics o 100 m backstroke- GOLD o 200 m backstroke- GOLD o 4x200 m freestyle- GOLD o 4x100 m medley- GOLD o 4x100 freestyle- BRONZE (Reed, 2012) Amateur athlete- someone who competes in sports for personal satisfaction and not for monetary gain ("Maintaining amateur status") http://a.abcnews.com/images/Sports/ap_missy_franklin_jp_120803_wg.jpg

27. Missy Franklin Interview http://www.youtube.com/watch?v=7sVXLJX1NBA What are the pro’s and con’s of going pro? Going to college? What would you do???