1. Illum-A-Switch Illuminati Inc. Illum-A-Switch By Illuminati Inc. “Leaving the competition in the dark”

2. Illum-A-Switch Illuminati Inc. How would you find a light in the dark? –Feel around? –Just bump into it? –By chance?

3. Illum-A-Switch Illuminati Inc. Why not with something special called: Illum-A-Switch By Illuminati Inc.

4. Illum-A-Switch Illuminati Inc. Topics Customer Needs Marketing Strategy Website Design Process Prototype Cost Projection Final Product

5. Illum-A-Switch Illuminati Inc. Customer Needs Throughout our design process, continuous emphasis was placed on customer needs. Customer needs played a key role in each step of our design process.

6. Illum-A-Switch Illuminati Inc. Needs of Potential Customers Identified Methods Structured Surveys Internet Research Personal Interviews Group Discussion

7. Illum-A-Switch Illuminati Inc. Most Important Customer Needs Safe Reliable Energy Efficient Reasonably Priced Aesthetic

8. Illum-A-Switch Illuminati Inc. Marketing Strategy An important factor in the success of any product is based around getting the word out to potential customers. In the case of the Illum-A-Switch there are two very different potential markets, each of which will require specialized marketing strategies. The General Public –Those who would put the switch in their households The Corporate World –Businesses and office buildings, utilizing the Illum-A-Switch in their places of work

9. Illum-A-Switch Illuminati Inc. Webpage URL: http://illum-a-switch.ath.cxhttp://illum-a-switch.ath.cx Purpose –Promotion medium –Source of product information –How to purchase our product Included on the website –Description of product –Purchase information –Team members –Contact info

10. Illum-A-Switch Illuminati Inc. Design Process Once customer needs and project concerns were established, ideas were developed to create a solution. Narrowed list based on key points. - needed permanent power source. No batteries to replace. - hidden behind switch plate - energy efficient. Only on when needed.

11. Illum-A-Switch Illuminati Inc. Used the CIA method to narrow our choices to three. Took best features from each remaining idea to combine into our product design. Among these were; - hard-wired to household electricity. - LED behind the switch plate bright enough to shine through. - photo cell to ensure energy efficiency.

12. Illum-A-Switch Illuminati Inc. Created Gantt-chart to determine remaining steps and to set dead lines. Divided up the remaining work load and set to developing a prototype. Through some circuitry tinkering, the prototype team came up with an alpha and beta prototype.

13. Illum-A-Switch Illuminati Inc. When the lights go out… the LED is activated

14. Illum-A-Switch Illuminati Inc. Prototype Photocell LED Single throw AC switch

15. Illum-A-Switch Illuminati Inc. Schematic The prototype works by turning on the LED in the absence of ambient light. This controller is based on a LM358 operational amplifier, resistors, and a photocell all running on 12VDC.

16. Illum-A-Switch Illuminati Inc.

17. Illum-A-Switch Illuminati Inc. Display Prototype The prototype switch along with a light is mounted in an example wall setup. We have added decorative wall paneling to the wall to increase the wall’s aesthetic appeal.

18. Illum-A-Switch Illuminati Inc.

19. Illum-A-Switch Illuminati Inc. Cost Projection With the market set, we have high expectations for our product. We believe that there is and will be a high demand was available to our customers The next question that arises is, will it be profitable?

20. Illum-A-Switch Illuminati Inc. Expenses for Prototype Enclosure $ 3.99 Switch $ 1.99 Prototype Board $ 3.99 LED $ 5.00 Resistor $ 0.25 OP amp $ 0.50 Photocell $ 1.00 Total $ 16.72

21. Illum-A-Switch Illuminati Inc. Bulk Expense Enclosure$ 0.20 Switch$ 0.10 Prototype Board$ 0.50 LED$ 0.50 Resistor$ 0.25 OP amp$ 0.50 Photocell$ 0.20 Total $ 2.25!

22. Illum-A-Switch Illuminati Inc. Cost Projection Taking into account the other fees such as, having the prototypes developed to put in the market, and shipping fees, we still believe that this product will be profitable. We feel that we will be able to sell the Illum-A-Switch to our distributors with a profitable value.

23. Illum-A-Switch Illuminati Inc. Final Product Ideas Do not require a special faceplate Integrate a 120VAC-12VDC circuit

24. Illum-A-Switch Illuminati Inc. Illum-A-Switch Any Questions?