1. 5x5 Model Webinar A 5x5 Model Webinar Programming-Stage 1 Presenters –Maxie C Jackson III –Ginny Z. Berson –Maggie Montgomery –Heidi Holtan –Sandy Roggenkamp November 8, 2012 1pm EST

2. 5x5 Model Webinar Programming-Stage 1

3. 5x5 Model Webinar

4. Programming-Stage 1

5. 5x5 Model Webinar Programming-Stage 1 Stage 1 you have performed a media scan and analysis of your broadcast footprint you have identified primary, secondary and tertiary target audiences you have positioned "public service" as the primary goal of your broadcast organization –while public access is a valuable objective, you value service to the community over that of individual programmers –engagement informs all aspects of your programming philosophy

6. 5x5 Model Webinar Programming-Stage 1 3 Basic Principles of Programming a Radio Station 1.The Business of Radio is Programming 2.Programming exists to serve listeners 3.Programming causes Audience

7. 5x5 Model Webinar Programming-Stage 1 Radio Listening is Determined by: 1.Lifestyle 2.Format flow and quality of programming 3.Competition in the market

8. 5x5 Model Webinar Programming-Stage 1 Targeting Audience Community radio’s “something for everyone” syndrome Undesirable consequence - we effectively exclude almost everyone The most listened-to public radio station has an 8 share –8% of all radio listening is going to that station –92% of people listening to radio are listening to something else.

9. 5x5 Model Webinar Programming-Stage 1 Common myths and mistakes Scheduling to volunteer or programmer availability People listen to Community Radio differently than other radio Our listeners tune us in and never change the dial People tune in at the top of the hour

10. 5x5 Model Webinar Since 1976 Programming-Stage 1

11. 5x5 Model Webinar Programming-Stage 1 Board of Directors Policy Governance “What good/benefits for which people, at what cost?”

12. 5x5 Model Webinar Programming-Stage 1 Two Board Policies 1. Programming “…intellectually and emotionally stimulating, capable of satisfying an audience with diverse, eclectic musical interests.”

13. 5x5 Model Webinar Programming-Stage 1 2.Audience “…made up primarily of people who live in northern Minnesota, who are community- based, intellectually curious, and enjoy diverse music and cultures.”

14. 5x5 Model Webinar Programming-Stage 1 Formatting: “On The River” Why? Board policies Need for change from “my show” culture Demographics – audience Timed to coincide with move to new station

15. 5x5 Model Webinar Programming-Stage 1 Formatting: “On The River” How? –focus groups –group sessions –focus statement –core values

16. 5x5 Model Webinar Programming-Stage 1 Formatting: “On The River” What? –entertain listeners with a variety music program that creates a soundtrack for their lives (focus statement) Unified mix Balance of elements Dynamic flow Natural and engaging presentation

17. 5x5 Model Webinar Programming-Stage 1 By The Numbers: Membership –FY 20041321 households –FY 20121860 households Membership receipts (operating only) –FY 2005$147,447 –FY 2012$207,894 Underwriting –FY 2005$103,848 + $36,559 trade –FY 2012$167,610 + $47,049 trade

18. 5x5 Model Webinar Programming-Stage 1 Population Current coverage area159,469 Coverage area pre-KBXE 121,719 Population density: 9 people per km2 * Source: CPB

19. 5x5 Model Webinar Programming-Stage 1 The Future Addition of KBXE 90.5 Volunteer response Measuring our success

20. 5x5 Model Webinar Programming-Stage 2 Stage 2 you have identified and executed a program format that is unique to the market and speaks to the psychographic makeup of your primary audience you have identified and executed opportunities - outside of your high- listening hours to address secondary and tertiary audiences you employ "best practices" in programming (imaging, scheduling, production and presentation) –you present strip and block programming - limiting quilt programming –you offer consistency in format and sound Webinar Schedule Programming-Stage 2 Thursday, November 15 th @ 1pm EST Focused Formats & Best Practices Featuring Station presenters

21. 5x5 Model Webinar Programming-Stage 1