1. Brian Johnson

2.  How much do you want to earn in a week?  How much will you charge per item or service?  What will it cost to provide each item or service?  How many items or services must you sell each week to make the income you want?

3.  Describe the business:  Start up funding  Legislation relating to the business  Continuity of the business.

4.  Market  Customers  Nature of product/service  Profitability

5.  The Internet  Other business Proprietors  Chambers of Commerce  Networking organisations  eg BNI  Your Bank  Television programmes:  The Apprentice  Dragons’ Den

6.  Prince’s Trust - for 18 -30  New Enterprise Allowance - on JSA  The Prince’s Initiative for Mature Enterprise - for 50+

7.  What market?  What do customers want?  Unique Selling Point  Marketing  Publicity  e-commerce  Business cards  Fliers  Referrals

8.  Costs of:  Start up  Running Costs  Materials  Revenue:  Items  Pricing structures  Profitability:  How to calculate  Marginal costing

9.  Money  Premises  Staff  Banking

10.  Employment legislation  Level of staffing  Contracts of employment  Training processes  Disciplinary procedures

11.  Registration of the business  PLC / Sole Trader/ Business Partnership/ Social Enterprise  Taxation arrangements  VAT  Director / Self employed

12.  How to calculate Profitability  Every day you delay is a day’s revenue lost.