1. ELEMENTS OF ENVIRONMENT

2. INTERNAL ENVIRONMENT Value System Mission and objectives Management Structure and Nature Human Resources Company Image and brand Equity Others factors like physical assets, R&D, financial factors etc Shumeet Grewal

3. Business Environment InternalExternalMicroMacro Shumeet Grewal

4. Micro Environment Customers Suppliers Competitors Intermediate agencies Regulatory agencies Publics Shumeet Grewal

5. MACRO ENVIRONMENT Global Environment Political Environment Legal Environment Social and cultural Environment Demographic Environment – Composition of population – Income level – Gender Differences – Occupation Shumeet Grewal