1. JAMM 1001 Media Ethics, Part 2 How professional codes guide journalists’ behavior

2. JAMM 1002 Schedule Update Today: Ethics, Part 2 Today: Ethics, Part 2 Friday: Guest speaker Friday: Guest speaker –Ted Warren, The Associated Press –Photojournalism in the digital era Next week: Media Law Next week: Media Law

3. JAMM 1003 Calculating your grade 3 exams @ 100 = 300 3 exams @ 100 = 300 1 paper @ 30 = 30 1 paper @ 30 = 30 Clicker quizzes: 20 @ 10 = 40 Clicker quizzes: 20 @ 10 = 40 Total points so far:340 Total points so far:340 Still to come: 1 paper, 1 exam, extra credit Total points for semester: 500

4. JAMM 1004 Student Course Evaluations On-line at: http://www.webs.uidaho.edu/studentevals/ On-line at: http://www.webs.uidaho.edu/studentevals/ http://www.webs.uidaho.edu/studentevals/ Please be constructive, specific in responses to open-ended questions Please be constructive, specific in responses to open-ended questions Surveys are anonymous, confidential Surveys are anonymous, confidential Last day to participate: Sunday, Dec. 12 Last day to participate: Sunday, Dec. 12

5. JAMM 1005 Clicker Quiz #1 Which philosopher advocated the Golden Mean, which suggests moderation between extremes? a) Socrates b) Sophocles c) Plato d) Aristotle e) Thucydides

6. JAMM 1006 Clicker Quiz #1 Which philosopher advocated the Golden Mean, which suggests moderation between extremes? d) Aristotle

7. JAMM 1007 Ethics: Enforcement Journalists aren’t licensed, so face no formal sanctions for unethical acts Journalists aren’t licensed, so face no formal sanctions for unethical acts Many groups have ethics codes, but lack enforcement power Many groups have ethics codes, but lack enforcement power Peer pressure, public embarrassment are only consequences for violations Peer pressure, public embarrassment are only consequences for violations

8. JAMM 1008 Professional Codes Professional Codes Radio-TV News Directors Association Radio-TV News Directors Association American Advertising Federation American Advertising Federation Society of Professional Journalists Society of Professional Journalists Public Relations Society of America Public Relations Society of America

9. JAMM 1009 Code of Ethics Public Relations Society of America Act as responsible advocates Act as responsible advocates Provide a voice in marketplace of ideas Provide a voice in marketplace of ideas Adhere to highest standards of accuracy, truth Adhere to highest standards of accuracy, truth

10. JAMM 10010 SPJ Code of Ethics SPJ Code of Ethics Society of Professional Journalists Seek truth and report it Seek truth and report it Minimize harm Minimize harm Act independently Act independently Be accountable Be accountable

11. JAMM 10011 Common ethical violations Common ethical violations Sensationalism Sensationalism Conflict of interest Conflict of interest Fakery Fakery Plagiarism Plagiarism

12. JAMM 10012 Fakery 1992: Dateline NBC 1992: Dateline NBC –Report on safety of Chevrolet trucks Claim: side-mounted fuel tanks prone to explode in collision Claim: side-mounted fuel tanks prone to explode in collision NBC rigged gas tanks with igniters NBC rigged gas tanks with igniters Video showed fuel spill, flames Video showed fuel spill, flames

13. JAMM 10013 1992: NBC VIDEO: When Good Journalists Do Bad Things: Truthtelling & the Public Trust VIDEO: When Good Journalists Do Bad Things: Truthtelling & the Public Trust Poynter Institute: www.poynter.org Poynter Institute: www.poynter.orgwww.poynter.org

14. JAMM 10014 1992: NBC GM filed lawsuit; lawyers negotiated GM filed lawsuit; lawyers negotiated NBC retracted story, apologized NBC retracted story, apologized NBC News President Michael Gartner resigned NBC News President Michael Gartner resigned GM used PR strategy for crisis management GM used PR strategy for crisis management

15. JAMM 10015 Plagiarism The act of taking ideas, thoughts or words from another and passing them off as your own The act of taking ideas, thoughts or words from another and passing them off as your own Closely related to fabrication (making up stories, facts, quotes) Closely related to fabrication (making up stories, facts, quotes)

16. JAMM 10016 Plagiarism: Case studies 1981: Janet Cooke 1981: Janet Cooke 1998: Stephen Glass 1998: Stephen Glass 2003: Jayson Blair 2003: Jayson Blair

17. JAMM 10017 Janet Cooke Washington Post, 1981 ‘Jimmy’s World’ ‘Jimmy’s World’ 8-year-old heroin addict 8-year-old heroin addict Illustrated urban drug problems in D.C. Illustrated urban drug problems in D.C. Cooke won Pulitzer Cooke won Pulitzer

18. JAMM 10018 Janet Cooke Problems with ‘Jimmy’s World’: Jimmy didn’t exist Jimmy didn’t exist Story couldn’t be verified Story couldn’t be verified Post returned Pulitzer Post returned Pulitzer Cooke resigned Cooke resigned

19. JAMM 10019 Stephen Glass Writer for The New Republic Writer for The New Republic Fabricated dozens of stories, 1997-1998 Fabricated dozens of stories, 1997-1998 Subject of movie (2003): Shattered Glass Subject of movie (2003): Shattered Glass http://www.youtube.com/watch?v=nA4N9ex56jA

20. JAMM 10020 Jayson Blair New York Times New York Times Fabricated stories Fabricated stories –Cut and pasted from other newspapers’ Web sites –Made up sources & descriptions

21. JAMM 10021 Jayson Blair Resigned May, 2003 Resigned May, 2003 Blamed Times editors Blamed Times editors Interview with Katie Couric, 2004 Interview with Katie Couric, 2004 http://www.msnbc.msn.com/id/211 34540/vp/4455995#4455995 http://www.msnbc.msn.com/id/211 34540/vp/4455995#4455995 http://www.msnbc.msn.com/id/211 34540/vp/4455995#4455995 http://www.msnbc.msn.com/id/211 34540/vp/4455995#4455995

22. JAMM 10022 Fallout from Blair Affair 2 top editors resigned 2 top editors resigned Times appointed ombudsman to improve credibility Times appointed ombudsman to improve credibility

23. JAMM 10023 Holding the media accountable Holding the media accountable 1. Ombudsmen (or women) 2. Journalism reviews 3. Watchdog groups 4. News councils

24. JAMM 10024 Ombudsman Staff member assigned to hear, respond to audience complaints Staff member assigned to hear, respond to audience complaints Original purpose: government position in Sweden Original purpose: government position in Sweden

25. JAMM 10025 Ombudsman Also known as: Ombuds officer Ombuds officer Reader representative Reader representative Reader advocate Reader advocate Public editor (New York Times) Public editor (New York Times)

26. JAMM 10026 www.newsombudsmen.org

27. JAMM 10027 Journalism reviews Columbia Journalism Review (CJR) Columbia Journalism Review (CJR) American Journalism Review (AJR) American Journalism Review (AJR) Quill (published by SPJ) Quill (published by SPJ)

28. JAMM 10028 Watchdog groups Founded in 1986 by Jeff Cohen Founded in 1986 by Jeff Cohen Believes corporate media has conservative bias Believes corporate media has conservative bias Monthly magazine: Extra! Monthly magazine: Extra!

29. JAMM 10029 Watchdog groups Media Research Center Media Research Center Conservative group founded by Brent Bozell, 1987 Conservative group founded by Brent Bozell, 1987 Believes media have liberal bias Believes media have liberal bias

30. JAMM 10030 News Councils City or state groups City or state groups Public & media members Public & media members Review complaints & issue reports Review complaints & issue reports No enforcement powers except public opinion No enforcement powers except public opinion

31. JAMM 10031 News Councils Mission: To help maintain public trust and confidence in the news media … by creating a forum where the public and the news media can engage each other in examining standards of journalistic fairness. www.wanewscouncil.org

32. JAMM 10032 Clicker Quiz #2 Which of the SPJ ethical standards did NBC violate with the Dateline report? a. Seek truth and report it b. Minimize harm c. Act independently d. Be accountable