1. Peter Carroll Special Advisor

2. 16 Years as a Road Freight Operator A little about me…..

3. A Public Affairs campaigner…

4. And for our industry too…

5. How we see ourselves Life blood of the economy Carry 97% of everything we use. Hardworking dedicated A tradition of SME family businesses.

6. Perception is Reality Peter’s first law;

7. The Facts Employment in 2013 210,000

8. More than DOUBLE the number that work in air freight 78,000 The Facts

9. That’s more than work in energy supply 137,000

10. The Facts More than work in whole sale food and beverages across the UK. 203,000

11. And this matters because GVA £9,400,000,000

12. That’s more than electronics, computers and optics £8.8 billion And agriculture, forestry and fishing £1.8 billion

13. Robbie Burns had it right O would some power the gift to give us to see ourselves as others see us.

14. How do others see us? Big Dangerous juggernauts Polluters Not Hi-tec, not sexy Run by “Haulage Bosses”

15. A survey of MPs and wannabe MPs Survey of 150 MPs plus 101 'Future MPs' Asked about priorities for the next government in terms of split between road, rail, aviation, cycling and walking Where did road freight come?

16. 2 nd

17. Where do we want to be? 1 st

18. How do we get there? Integrated political campaign Core message, repeated relentlessly with volume over time

19. Peter Carroll Special Advisor