1. Digital Dealership Roadmap: How to Convert your Dealership to Maximize Profits

2. Joe Castle CEO Castle Auto Group SOCIALDEALER Castle Auto Group SOCIALDEALER

3. Drowning in a Sea of Red Ink In 2006-07 consistently losing $100K/month Attended Seminars looking to improve digital results This had become a Do or Die situation Realized it was time to make the change "internally"

4. What is a "Digital Dealership?" What you will learn: 1.How the Organizational Structure needs to Change 2.How to Implement a new sales process around a digital world 3.How your advertising strategy will change 4.Results: What to expect in Sales and Profits

5. Why Digital wasn’t producing better results?? I saw minor improvements but I believed there was much more The traditional structure is not suited to a digital strategy to MAXIMIZE Results Realized it was my structure Go from selling 80 cars/month to 220 cars/month using the exact same tools

6. A "Traditional Dealership" Structure FRUSTRATION SETS IN NOT EFFECTIVE!

7. A "Traditional Dealership" Structure

8. A "Digital Dealership" Structure

9. REPLACE FRUSTRATION WITH SATISFACTION

10. Its TIME to make a transition in the process From people-dependent to process-dependent More digital customer oriented focused Easy to adapt to new products/technologies The Game has changed…so the Structure needs to Change

11. Vision Employee Buy-In Commitment If you want to maximize ROI, this takes time Be Prepared to Be Patient You Need the Right People to carry this through Every Employee needs to be trained on the new digital marketing strategy Execution Dirty Detail #1 : Leadership/Rollout

12. Dirty Detail #2: Change in People/Pay Plans Loss in Personnel/Shift in Roles Kickback from Sales Consultants/Managers Pay Plans will have to change Headcount will rise Total Personnel compensation remains the same

13. Old Measurements: Floor Traffic/Up Count Test Drives Closing Ratios New Measurements: Appointments Set/Shown Phone Calls Vehicle Detailed Page Views (VDPs) Website Traffic/Leads Generated Social Media Traffic/Growth/Engagements New Habits: Day-to Day Job Duties will be different for everyone Holding Different people accountable Different expectations than before Dirty Detail #3: Measurement Changes

14. Other Changes you will see Closing Ratios will skyrocket Advertising Expenses Decrease More Unity between Departments Sales Responsibility Overall Customer Experience Better Foundation for Growth Less Employee Turnover

15. A "Digital Structure" allows continuous improvement More Customer-Centric Organization Greater Employee Engagement Efficient Organization is greater than Superstar Employees

16. How Long Does all This Take? 2-3 years minimum to implement this structure BUT…Once key changes are made: Start Seeing results within 3 months Growth occurs in 3-6 month buckets 100 cars/month…then 120 cars…then 140 cars… When you plateau, fine tune to get to next level

17. Where does all this get you? Huge Change in Net Profit/Cash in Bank ($100k)/mo. to + $300K/mo. NET PROFIT SWING Advertising PVR drops from $400 to $100 Consumer Satisfaction Increases Sets the stage for growth and easy implementation RESULTS!

18. Thank You Joe Castle Phone: 877.326.7624 ext 81 Email: j.castle@socialdealer.com Twitter: @joe_castle Go from Average to Exceptional through Organizational Change