2. 2 This slide not to be delivered Disclaimer: This presentation contains preliminary information that may be changed substantially prior to final commercial release of the software described herein. The information contained in this presentation represents the current view of Microsoft Corporation on the issues discussed as of the date of the presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information presented after the date of the presentation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this presentation. Except as expressly provided in any written license agreement from Microsoft, the furnishing of this information does not give you any license to these patents, trademarks, copyrights, or other intellectual property. © 2008 Microsoft Corporation. All rights reserved.

3. Complete and integrated BI and Performance Management offering Agile products that adapt to how you need the information Built on a trusted part of your IT backbone Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions Microsoft BI Vision

4. Major Customer Implementations “Our analysts can do anything with Excel, so integrating Excel as a front end for our BI infrastructure is extremely popular. It makes it easier to explore the huge wealth of data we have in our 17-terabyte data warehouse” Dan Zerfas Vice President of Software Development “We’re making the best use of investments that we’ve already made …. Aside from the up-front cost savings, we’re realizing maintenance savings of $500,000 over a three-year period” Bill Gross Senior Manager, Business Intelligence Group “By using the Microsoft BI tools, I was able in 20 minutes to create an analysis that had been on my ‘to do’ list for two months. ” Matt Sherriff Data Warehouse Development and BI Manager, Customer Value Management “Calculating expected ROI before promoting this project showed 1000% more benefits. And we can safely assume the payback period to be one year after the application to enterprise-wide business division has been completed.” Jo, Dong-Geun Deputy Manager, Samsung Electronics

11. Team BI Our Context BI Solution created by power user. Context is for a small team & it’s managed on a server. Personal BI Organizational BI My Context BI solution created by user. Context is only for user & exists as document. The Org’s Context BI Solution created by IT, Established corporate context & is reusable, scalable and backed up. Strategy Driven Business Compliance & Risk Management Consistent Measurement & Rewards Innovative Organization Local Decision Making EmpoweredEmpoweredAlignedAligned SQL Server 2008 R2 extends reach from organizational BI to team and personal BI

13. Memory becoming increasingly affordable 99% of all BI apps of fortune 5000 companies can fit in 1 TB of RAM 8-12 core processors will be standard Client Computers by 2012: Taking Advantage of Latest Trends

14. “PowerPivoting” Massive Data Volumes With a few mouse clicks, a user can create and publish intuitive and interactive self-service analysis solutions. PowerPivot for Excel PowerPivot for SharePoint

16. Microsoft SQL Azure Microsoft SQL Server Oracle Teradata Sybase Microsoft Access IBM DB2 Others (OLE DB/ODBC) Text Files Excel Files Informix Microsoft Reporting Services Microsoft Analysis Services Powerful Slicing and Dicing in Excel Use workbooks as data sources for reports Quickly Process Very Large Data Sets Seamless Publishing via SharePoint Intuitive Authoring and PublishingRich VisualizationsImport Data from Any Location Syndication of data from multiple sources Leverage standards such as ATOM Feeds “Grab and Go” Reporting Based On Shared Components Rich Visualization of Geospatial Data

17. Microsoft SharePoint 2010 SharePoint is the recommended platform to publish self-service analysis solutions. Process massive amounts of data directly in Microsoft Office Excel Data Analysis Expressions (DAX) Broad Support for Data Sources Column-Based Compression PowerPivot for Excel:

18. Excel 2010 and Excel Services Excel 2010 and Excel Services Interactive slicers enable users to look at the data from various directions in Excel 2010 and in the browser through PowerPivot for SharePoint and Excel Services.

19. Accelerate report creation by leveraging existing content objects, such as Queries, Tables, Charts, Maps, Gauges, Logos Significantly decrease report creation time Increase end user adoption Seamless Publishing via SharePoint Intuitive AuthoringReport SharingReuse of Subcomponents Reuse predefined queries, data and report subcomponents Use reports as data sources for desktop analytics Easily publish predefined queries, reports and charts independently of IT Sync updates with published content objects Take advantage of SharePoint-integrated mode

20. Rich Visualization of Geospatial Data Get more value out of BI by “mashing up” business information with geographic representation. Geospatial visualizations in Report Builder 3.0: Mapping, Routing, Custom Shapes, … Support for SQL Spatial Integration with Bing Maps

22. Publish data into PowerPivot Import reports into PowerPivot through data feeds Collaborate Seamlessly and SecurelyAutomatic Refresh of Data Models Leverage SharePoint security model Take advantage of Excel Services Streamline analysis by usign workflows Enable automatic data refresh for PowerPivot workbooks in SharePoint Automatically refresh data from source systems even over the Internet Reuse Workbooks and Reports

23. PowerPivot user specifies the data sources SharePoint automatically refreshes the data Microsoft Analysis Services Microsoft SQL Azure Microsoft Access Oracle Teradata Microsoft Reporting Services SQL Server Excel Files Text Files Others (OLE DB/ODBC) IBM DB2 Sybase Informix Refreshing Data in SharePoint 2010 SharePoint can refresh the data from the specified data sources over the Web, in the cloud, from internal databases, Excel files, and any other location with network connectivity. Publish Solution

24. Reusing Report Components Reusing common report elements helps to accelerate report creation, cut down costs, and increase end-user adoption. SharePoint provides the central location for sharing and editing report components and automatically synchronizes published content objects.

27. Centralize access to heterogenous data sources for desktop analytics Reporting Services reports and ATOM feeds Define, deploy, and manage master data in the enterprise Manage master data hierarchies Encapsulate Enterprise Data Sources Leverage the PowerPivot Management Dashboard Ensure data quality, integrity and security Discover mission-critical self-service BI applications Centralize BI and Data Management Manage your Master Data

28. Purchasing DB Asset Mgmt ERPERPCRMCRM HR Doc

29. CPU and Memory Utilization System Capacity and Performance Workbook and User Activity over Time Monitor Activities and Performance Document Information and Data Sources Activity and Top Users Query Performance per Workbook Query Response Times Current Server State Largest and Most Popular Solutions Ensure Quality of Service Track Server Status

30. Data feed capabilities are provided out of the box in every report. SQL Server 2008 R2 Reporting Services:

31. Summary – Business Insight to All Employees Empower your Users Share and Collaborate Increase IT and Developer EfficiencyUnlock Your Data Deliver Relevant Information Drive Actionable Insights

32.  Upgrade to SQL Server 2008 http://www.microsoft.com/sqlserver/2008/en/us/how-to-buy.aspx  Learn more about SQL Server 2008 R2 http://www.microsoft.com/sqlserver  Download the SQL Server 2008 R2 CTP http://www.microsoft.com/sqlserver/2008/en/us/r2.aspx

33. © 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.