1. 1 Business Information Universe Module 2: Seeking for business information – Web-based information resources Part E: Markets, marketing and international trade information International Summer School on Information Literacy, funded by CEI, 10-14 September 2007, Fermo, Italy Sabina Cisek, PhD Associate Professor Institute of Information and Library Science, Jagiellonian University Krakow, Poland isabina@inib.uj.edu.plisabina@inib.uj.edu.pl, sabina.cisek@gmail.comsabina.cisek@gmail.com

2. 2 Markets, marketing and international trade information encompasses: information about markets – local, national, international, global – background, people (demographics, consumer behavior, income), economic indicators and statistics, etc. information about industries, market sectors and market share of a brand, firm, product information about market research, marketing, advertising, promotion, etc. information about international trade, exports/imports

3. 3 Markets, marketing and international trade information (I): National markets – countries and their economies –country background geography, climate, environment, natural resources, etc. government, administration, political system people – demographics, population, age structure, geographical distribution (urban? rural?), ethnic groups, family income and consumption, etc. culture, tradition, religion, ethics and values, lifestyle, healthcare, social problems

4. 4 Markets, marketing and international trade information (II): –country economy economy basics – type of economy, level of development, unique areas of specialization, major economic events, currency, fiscal year national accounts, indicators and statistics – GDP, inflation rates; labor force, unemployment; budget, investment, public debt; risk; etc. industries – structure and characteristics international trade – exports/imports, balance of trade, trade partners

5. 5 Markets, marketing and international trade information (III): –country infrastructure and technology communications (internet, phones, radio, TV) transportation (airports, railways, roads, etc.) –country legal system advertising regulations copyright and intellectual property regulations fiscal policy, taxes labor laws patents, standards, trademarks

6. 6 Countries’ background – finding local search tools Search Engine Colossus – International Directory of Search Engines http://www.searchenginecolossus.com/ http://www.searchenginecolossus.com/ European Search Engines, Directories and Lists http://www.netmasters.co.uk/european_search_ engines/ http://www.netmasters.co.uk/european_search_ engines/ Baltic Sea States – Web directory for the Baltic Sea region and Eastern Europe http://bibl.sh.se/baltic/ http://bibl.sh.se/baltic/

7. 7 Official sources offered by international organizations EU – Eurostat: http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1 090,30070682,1090_33076576&_dad=portal&_schema=P ORTAL http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1 090,30070682,1090_33076576&_dad=portal&_schema=P ORTAL OECD: http://www.oecd.org/countrieslist/0,3351,en_33873108_3 3844430_1_1_1_1_1,00.html http://www.oecd.org/countrieslist/0,3351,en_33873108_3 3844430_1_1_1_1_1,00.html the International Monetary Fund: http://www.imf.org/ http://www.imf.org/external/country/index.htmhttp://www.imf.org/ http://www.imf.org/external/country/index.htm the World Bank – Countries & Regions: http://go.worldbank.org/9FV1KFE8P0 http://go.worldbank.org/9FV1KFE8P0 the World Bank Group – Doing Business: http://www.doingbusiness.org/ http://www.doingbusiness.org/

8. 8 Official sources offered by national authorities CIA – The World Factbook: https://www.cia.gov/library/publications/the-world- factbook/index.html https://www.cia.gov/library/publications/the-world- factbook/index.html Chambers of commerce and industry: –World Chambers Network http://www.worldchambers.com/default.asp http://www.worldchambers.com/default.asp National statistical offices: –ISI – International Statistical Institute – Directory of Official Statistical Agencies & Societies http://isi.cbs.nl/directory.htmhttp://isi.cbs.nl/directory.htm –National Statistical Offices – data sources and links: http://www.stat.gov.pl/gus/2206_ENG_HTML.htm http://www.stat.gov.pl/gus/2206_ENG_HTML.htm –Statistical Sites on the World Wide Web: http://www.bls.gov/bls/other.htm http://www.bls.gov/bls/other.htm

9. 9 Non-official but useful information sources BusinessPatrol.com – Country Links http://www.businesspatrol.com/ http://www.businesspatrol.com/ Inside World, InsideCountries http://www.insideworld.com/, http://www.insidecountryinfo.com/ http://www.insideworld.com/ http://www.insidecountryinfo.com/

10. 10 Market research International Market Research Information: http://www.imriresearch.com/ http://www.imriresearch.com/ Market Research Portal: http://www.marketresearchworld.net/ http://www.marketresearchworld.net/

11. 11 Glossaries (I) Central Statistical Office – Poland – Terms used in official statistics: http://www.stat.gov.pl/gus/definicje_ENG_HTML.htm http://www.stat.gov.pl/gus/definicje_ENG_HTML.htm ISI – International Statistical Institute – Multilingual Glossary of Statistical Terms: http://isi.cbs.nl/glossary.htm http://isi.cbs.nl/glossary.htm The OECD Glossary of Statistical Terms: http://stats.oecd.org/glossary/ http://stats.oecd.org/glossary/ U.S. Department of Labor – Bureau of Labor Statistics: http://www.bls.gov/bls/glossary.htmhttp://www.bls.gov/bls/glossary.htm

12. 12 Glossaries (II) Dictionary of Advertising http://advertising.utexas.edu/research/ter ms/ http://advertising.utexas.edu/research/ter ms/ Market Research Glossary http://www.marketresearchworld.net/inde x.php?option=com_glossary&Itemid=26 http://www.marketresearchworld.net/inde x.php?option=com_glossary&Itemid=26 Marketing Terms.com – Internet Marketing Reference http://www.marketingterms.com/ http://www.marketingterms.com/

13. 13 Assignment – work in pairs – and answer following questions: How many kilometers have in total railways in Moldova? When the fiscal year ends in Albania? What „GDP per capita” is? Find a definition. What are the main export and import partners of Ukraine? Where would you find the number and structure of business entities in Croatia?