1. Tools For State and Local Web Sites Web Style, Site Headers and Promotion Banners

2. Identity and Site Guidelines Font: On the Web, NAIFA uses Arial for site content. Arial is a universally available font. It’s use ensures most of your audience will be able to properly access your content. Color / NAIFA Blue: PMS: 293 C CMYK: C:100 M:57 Y:0 K:2 RGB:R:0 G:103 B:177 Web:#006699 Arial abcdefghijklmnopqrstuvxyz 123456789 ABCDEFGHIJKLMNOPQRSTUVXYZ

3. Identity and Site Guidelines: Web Basics Page Layout Should Appeal to target audience Consistent site header/logo Consistent navigation area Informative page title that includes the company/organization/site name Page footer area — copyright, last update, contact e-mail address Good use of basic design principles: repetition, contrast, proximity, and alignment Displays without horizontal scrolling at 1024x768 and higher resolutions Balance of text/graphics/white space on page Good contrast between text and background Repetitive information (header/logo and navigation) takes up no more than one-quarter to one-third of the top portion of the browser window at 1024x768 resolution Home page has compelling, interesting information above the fold (before scrolling down) at 1024x768 Home page downloads within 5 seconds Browser Compatibility The following browsers all enjoy popularity, so new sites should be compatible with each: Internet Explorer Firefox Opera Chrome Safari (both Mac and Windows)

4. Example with Association Name Site Headers Example:

5. Online Promotion All promotions or links for new and renewing members should direct readers to: http://www.NAIFA.org/NAIFApays