1. Early Implementer Programme Regional Perspective Kath Childs, DH RPHG, East Midlands

2. Early Implementor PCTs NHS planned delivery on RA-RHAs Implementation Support learning Evidence Trailblazers (SIPS), ANARP Effectiveness review, HES data,etc Trailblazers (SIPS), ANARP Effectiveness review, HES data,etc PCTs (Unplanned) delivery on targets through implementation of elements of the high impact actions learning Alcohol Learning Centre (ALC) NST(DH) Supports 18 struggling PCTs P.A. Strategic reports & follow-up visits Review Support Regional co- ordinators (DH/SHA) Responsibility to ensure delivery of targets learning Alcohol Improvement Programme DH Policy Team Role: Work with outside bodies to facilitate frontline delivery. Develop policy, Develop Guidance, Commission, co-ordinate and contract manage support projects, channel expertise, CSIP managed – DH branded NWPHO Provide local data on need and key evidence Start delivering RA-RHAs Receive priority support from AIIC Implement high impact actions Support Influence Enabling change support to PCTs using Learning sets, collaboratives, etc On-line one-stop-shop Collects, co-ordinates and disseminates learning and good practice. Contains: HuBCAPP, IBA e-learning module, SIPS toolkits & training materials, alcohol data and guidance

3. Regional capacity and roles Strategic alcohol lead Regional delivery manager/function Public Health Observatory Social Marketing Communications leads PCTs and Partners Networks Newsletter Sharing practice GO: LAA (CAA) HO. DCFS, Locality SHA: Darzi, WCC PCT Reviews RIEPs

4. WCC HIC IBA PC IBA A&E IBA CJ Treatment Services Social Marketing PrioritisationUnder age sales Pricing promotions LeadershipDevelop champions PartnershipEngage A&E clinicians Visioning day Community engagement Insight work with dependent drinkers Clinical engagement Improve skills base Needs assessmentDevelop skills for robust JSNA Prioritisation Market management InnovationAccessibility for people who are homeless ProcurementOutcome based contracts Quality and Outcomes FinancialBusiness case for investment