1. © MORI 2005. Not to be used, reproduced or shown to any third party without the prior written permission of MORI The Big Listening - Living in Salford - Results Presentation to Salford City Council 12 th July 2005 by Sandy Ochojna, Nicola Moss

2. 2 Objectives To establish base line data So that it can be tracked via a 6 monthly panel survey Benchmark Survey : A residents’ assessment of the city Basic health issues and perceptions of health services Introduction to the results

3. 3 Fieldwork Self-completion questionnaire : 15,000 out – 2,030 back Return rate: 14% 21 February, 2005 – 29 March, 2005 Results balanced by 2001 Census (age, gender, ethnicity) to be representative at overall and community committee area levels

4. 4 The Sample

5. 5 Respondent Demographics : Gender & Age Gender Age Area (weighted data) Base : All 2,030 (weighted)

6. 6 Born in Salford Base : All 2,030 (weighted)

7. 7 Time in Salford area Lived in area 21+ years Base : All 2,030 (weighted)

8. 8 Time at current address Lived at current address >15 years Base : All 2,030 (weighted)

9. 9 Time at… …current address …Salford Area Base : All 2,030 (weighted)

10. 10 Summary 44% of respondents were born in Salford 62% have lived in Salford for over 20 years Most stable populations : Irlam & Cadishead, Swinton Most transient population : Ordsall & Langworthy, North Salford

11. 11 Salford : A City?

12. 12 What makes a good city? Base : All 2,030 (weighted)

13. 13 How does Salford perform? Base : All 2,030 (weighted)

14. 14 Aspects of a good city – Importance compared to performance Not important and needs improvement Important and less in need of improvement Important and needs improvement Not important and less in need of improvement Base : All 2,030 (weighted)

15. 15 What makes a City a good place to live in? Base : All 2,030 (weighted)

16. 16 How does Salford perform? Base : All 2,030 (weighted)

17. 17 Aspects of a good city – Importance compared to performance Important and less in need of improvement Not important and less in need of improvement Not important and needs improvement Important and needs improvement Base : All 2,030 (weighted)

18. 18 Summary Salford is seen to need : –an obvious city centre –a high profile image –fine parks/open spaces –a good range of shops –nice residential areas –a healthy environment –efficient public transport –a dynamic City Council

19. 19 Affinity towards Salford

20. 20 Town where you live Base : All 2,030 (weighted)

21. 21 Definition of Salford Base : All 2,030 (weighted)

22. 22 Salford vs. other towns and cities Base : All 2,030 (weighted)

23. 23 Salford vs. other towns and cities Base : All 2,030 (weighted)

24. 24 Strength of belonging % very/fairly strongly 64% 44% 53% 45% 69% Base : All 2,030 (weighted)

25. 25 Advocacy – how feel about Salford Base : All 2,030 (weighted)

26. 26 Advocacy – how feel about Salford Base : All 2,030 (weighted)

27. 27 Affinity by area Base : All 2,030 (weighted)

28. 28 Impact of factors Net impact (% positive minus % negative) 87% 86% 83% 81% 70% 64% Base : All 2,030 (weighted)

29. 29 One word to describe Salford Yellow bar = positive comment Green bar = negative comment Base : All 2,030 (weighted)

30. 30 Salford compared to… Net opinion (% better minus % worse) 22% 10% -3% -9% -11% -15% -30% -62% Base : All 2,030 (weighted)

31. 31 Summary Salford = Manchester 38% see Salford as a city in its own right 55% see it as part of Manchester Salford is on a par with Stoke-on-Trent and Derby Residents align themselves to their neighbourhood and Manchester, rather than Salford Salford means a run down place, with friendly people but with the potential to change

32. 32 Neighbourhoods

33. 33 Area compared to other parts of Salford Net average - % better minus % worse Base : All 2,030 (weighted)

34. 34 Where living in 5 years time : commitment Base : All 2,030 (weighted)

35. 35 Likelihood of living in same area in 5 years time Base : All 2,030 (weighted)

36. 36 Summary Worsley & Boothstown  North Salford  Commitment to the neighbourhood –Irlam & Cadishead  –North Salford 

37. 37 Salford People

38. 38 Salford people… Base : All 2,030 (weighted)

39. 39 Local people in my area… Net agreement (% agree minus % disagree) 16% 13% 8% -2% Base : All 2,030 (weighted)

40. 40 Neighbour relations Base : All 2,030 (weighted)

41. 41 Typical person in Salford Base : All 2,030 (weighted)

42. 42 Typical person in Salford Base : All 2,030 (weighted)

43. 43 Drivers to Advocacy Advocacy Strength of belonging Salford people have pride in their city Salford people are friendly Salford has a dynamic Council Salford has nice residential areas Salford people pull together Strength of belonging to Greater Manchester Salford people are happy to live in benefits 47% 19% 17% 14% 12% 11% -10% -8% Explain 52% of variation

44. 44 Summary the people of Salford are perceived to be friendly and sociable they are also seen to be “working class” and dependent on state handouts there is a belief that people in Salford have little pride in their city and are apathetic about what happens in their communities

45. 45 Health

46. 46 Opinion of health Base : All 2,030 (weighted)

47. 47 Smoking habits Base : All 2,030 (weighted)

48. 48 Drinking behaviour Base : All 2,030 (weighted)

49. 49 Opinion of weight Base : All 2,030 (weighted)

50. 50 Types of exercise over the last week Base : All 2,030 (weighted)

51. 51 Opinion of health Base : All 2,030 (weighted)

52. 52 Opinion of health Base : All 2,030 (weighted)

53. 53 Satisfaction with health services Base : All 2,030 (weighted)

54. 54 Satisfaction with healthcare facilities Base : All 2,030 (weighted)

55. 55 Improving quality of life or job prospects Base : All 2,030 (weighted)

56. 56 Summary 45% consider themselves to be in very good health 26% smoke 34% drink regularly 56% consider themselves to be overweight there is least satisfaction with the provision of an NHS dentist (43%) compared to other health service provision, particularly in the area of Walkden & Little Hulton (28%) seven in ten respondents (69%) are satisfied with their local NHS hospital 77% are satisfied with their local doctor/GP service

57. 57 So… Salford is seen to be : –a run down part of Manchester needing a city centre  –a place with a history and the potential to change  Attachment to the city varies across neighbourhoods Good health care is vital to the wellbeing of the city : 58%agree that Salford offers this : 77% are happy with their local services

58. 58 So… Salford needs focus; socially & physically Expect the council to take the lead image building heritage & history local transport network