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© Innovative Intelligence Re-imagine SWEA Assembly, June 12, 2014 Claude Legrand Managing Partner Ideaction
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© A definition of insanity Doing things the way you’ve always done and expecting different results.
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© Agenda The problem with innovation Innovative thinking
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© Creating value with implemented ideas in everything you do and how you do it Defining Innovating
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© Defining innovating Type > Levels of Change* Business Model Core Process Enabling Process Product System ServiceChannelCustomer Experience 1. Doing the right things 2. Doing things right 3. Improve doing the right things 4. Doing away with things 5. Doing things other people are doing 6. Doing new things (never done) 7. Doing what can’t be done * From The 7 Levels of Change by Rolf Smith
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© WHY innovating?
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© The nature of problems has changed
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© SIMPLE
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© COMPLICATED
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© COMPLEX
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© The nature of problems Complicated Ambiguity and uncertainty Experience is useful but limited Expertise can help but is not sufficient Success with a similar problem doesn’t guarantee future success Difficult to separate parts from the whole Complex High degree of certainty of context and outcome Experience is critical and often sufficient Requires expertise in specialized fields plus some coordination Solving a similar problem increases chances of success Problems can be broken down to solve Adapted from Brenda Zimmerman – Schulich School of Business, Toronto
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© Growth in the knowledge economy Planned growth Time Growth
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© Planned growth Actual growth Time Growth Growth in the knowledge economy
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© Planned growth Actual growth Time Complicated problems Growth Growth in the knowledge economy
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© Planned growth Actual growth Time Growth Complex problems Complicated problems Growth in the knowledge economy
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© Planned growth Actual growth Time Growth Innovative Thinking Analytical thinking Growth in the knowledge economy
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© Leadership
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© Teamwork
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© Innovative thinking
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© Individuals and teams combining existing and new knowledge to solve the right problems or opportunities Innovative thinking
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© FOCUS ON THE ANSWER ONE QUESTION JUST DO IT ELIMINATE AMBIGUITY AUTOMATIC LINEAR A OR B Which thinking for the future? Analytical Thinking
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© Analytical thinking We focus on the answer, not the question There is only one question and one answer We stop thinking as soon as we have the answer Our automatic brain is more powerful than our intelligence We always try to eliminate ambiguity We use IQ tests to measure it
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© “A good idea is dangerous, if it is the only one you have”. Alain (French philosopher)
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© FOCUS ON THE ANSWER ONE QUESTION JUST DO IT ELIMINATE AMBIGUITY AUTOMATIC LINEAR A OR B FOCUS ON THE QUESTION CHALLENGE THE QUESTION STOP AND THINK ACCEPT AMBIGUITY STEP BY STEP THINKING DIVERGE AND CONVERGE A AND B + + + + + + + Which thinking for the future? Analytical Thinking Innovative Thinking +
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© 5 step innovative thinking 1- Framework 2- Issue redefinition 3- Idea generation 4- Selection and implementation planning 5- Measure and improve
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© 1- Framework Clearly written question Boundaries Consensus on type of thinking Ownership of the problem Process planning
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© How to.. ? Short question Clearly stating the end goal Without plastic words
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© Examples of Plastic Words Soon Improve Objective Often Expensive Change Intelligence Art/Culture Service Quality Strategy Communication Creative Better Partner Customer Long term Short term
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© Boundaries Must include Must NOT include The stakeholders as boundaries Challenge the boundaries
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© Type of Solutions Expected Number of solutions or ideas One Many Desired output Implementable solutions New ideas/directions Type of solutions expected Incremental Revolutionary Time Short Long |||||| | |||||| | |||||| | |||||| |
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© Ownership Who will make the final decision? At what stage should they be involved?
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© How to.. ? example How to build* the economy of the future based on assets that made it successful in the past? * For a community
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© 2- Issue Redefinition Identify the root causes Break down the problem into homogenous parts Break down the problem into a logical sequence Understanding the issue at intellectual and emotional levels
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© 3- Idea Generation Prepare thoroughly Apply divergent and convergent thinking Nurture and combine ideas
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© 5 Step innovative thinking process 1- Framework 2- Issue redefinition 3- Idea generation 4- Selection and implementation planning 5- Manage, measure and modify
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© “The greatest obstacle to discovery is not ignorance, it is the illusion of knowledge” Daniel Boorstin
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© THANK YOU Claude Legrand Managing Partner Ideaction
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