1. D IRECTIONS FOR R AISING P RIVACY A WARENESS IN SNS P LATFORMS Konstantina Vemou, Maria Karyda, Spyros Kokolakis 18th Panhellenic Conference on Informatics Athens, 2-4 October 2014. Department of Information and Communication Systems Engineering, University of the Aegean

2. Introduction – Privacy Paradox Contents Privacy Awareness Goals Research Question– Method of Research Analyzing Current Awareness Practices Directions for Raising Privacy Awareness Further Research Questions

3. Introduction – Privacy Paradox (1/2) Privacy risks Privacy concerns Illusion of privacy Exposure to privacy risks

4. Introduction – Privacy Paradox (2/2) Privacy risks Privacy concerns Illusion of privacy X

5. Privacy Awareness Goals PROBLEM: Limited use of awareness tools and practices  Show privacy risks  Show sources of privacy risks  Propose actions the user can take to protect their privacy Several tools have been proposed (privacy mirrors, privacy wizards, personal containers, privacy signaling, etc)

6. Research Question – Method of Research How can embedded SNS awareness practices be improved ? Literature review Identify and analyze currently employed privacy practices Evaluate effectiveness Provide Guidance 1 2 3 4

7. Analyzing Current Awareness Practices (1/6) Links at the end of the sign up form and the footer of the webpage Terms of use and privacy policies Links under the sign-up button, preselected, optional Rare notifications on terms of use changes Offer clear notifications on any changes in TOS

8. Analyzing Current Awareness Practices (2/6) Functionality to create groups of friends/ Audience Segregation Audience management and visualization Some still offer Private (all friends) vs Public view “View As” mirroring tool Statistics, report visitors-viewed info, visualization of networks Statistics, report visitors-viewed info, visualization of networks

9. Analyzing Current Awareness Practices (3/6) Application permissions presented prior to installation Third-Parties Access List of installed applications in no predefined place Transitive access controls List of other parties granted access and purpose, Block transitive access controls in applications, Application center in the privacy settings, Report of accessed data by each application List of other parties granted access and purpose, Block transitive access controls in applications, Application center in the privacy settings, Report of accessed data by each application

10. Analyzing Current Awareness Practices (4/6) Log of profile owner activities Activity Logs No presentation of activities’ relation to privacy risks No predefined place in the user interface Organization of activity logs under privacy settings, Logs of accessed pieces of information Organization of activity logs under privacy settings, Logs of accessed pieces of information

11. Analyzing Current Awareness Practices (5/6) Functionality to notify via e-mail or SMS on certain activities, e.g. tags, mentions Notifications Notifications only to some changes of T.O.S.. Notifications via e-mail selected by default, Notification when a user accesses the profile Notifications via e-mail selected by default, Notification when a user accesses the profile

12. Analyzing Current Awareness Practices (6/6) Download files of collected data Access to recorded data Vague Description of types of collected data in the privacy policy Process to access all collected data, Process to request correction or deletion of data Process to access all collected data, Process to request correction or deletion of data

13. Diversity of awareness methods (no standards for embedded practices) Need for organization in the user interface (simple menu in privacy settings) Need to provide a list of entities accessing information Poor presentation for risk-risk sources combination Unexploited new technologies (e.g. privacy signaling) Directions for Raising Privacy Awareness

14. Further Research Analyze the actual use of privacy awareness tools Evaluate the effectiveness of privacy awareness tools Use as input to design of privacy awareness practices for SNS Analyze Evaluate Use

15. Questions