1. Cooperative Extension Update 2006 Regional Conferences Larry W. Turner, Associate Dean for Extension and Director, Cooperative Extension Service, College of Agriculture Owensboro and Lexington, Ky January 30- February 2, 2006 www.ca.uky.edu/ces

2. Overview Mission of Kentucky Cooperative Extension Mission of Kentucky Cooperative Extension Strategies and Goals Strategies and Goals Program Metrics, Accountability Program Metrics, Accountability Celebration of Successes Celebration of Successes Focus for 2006 Focus for 2006

3. CES Impact – The Leverage Point ON MARCH 12th 1930 Mohandas Karamchand Gandhi set off with 78 disciples from his ashram in western India on a 350- kilometre trek to the coast. Twenty- five days later he stepped into a hollow, scooped up a handful of mud and salt, and announced to a throng: “With this salt I am shaking the foundations of the [British] empire.” ON MARCH 12th 1930 Mohandas Karamchand Gandhi set off with 78 disciples from his ashram in western India on a 350- kilometre trek to the coast. Twenty- five days later he stepped into a hollow, scooped up a handful of mud and salt, and announced to a throng: “With this salt I am shaking the foundations of the [British] empire.”

4. Vision for Ky CES in the 21 st Century On the back of my business card: On the back of my business card: “Making a difference in the lives of people through research-based education in every county of Kentucky” “Making a difference in the lives of people through research-based education in every county of Kentucky” We serve as catalysts for positive change We serve as catalysts for positive change In other words, we “take the University to the people” In other words, we “take the University to the people” Same basic philosophy as when CES was begun nearly 100 years ago: “Helping people help themselves; learning by doing” Same basic philosophy as when CES was begun nearly 100 years ago: “Helping people help themselves; learning by doing”

5. Goals of Re-envisioning CES Strengthen local programming support Strengthen local programming support Strengthen the advisory council system Strengthen the advisory council system Streamline, or “flatten”, the Extension administration Streamline, or “flatten”, the Extension administration Broaden the scope of CES while supporting base programs, and Broaden the scope of CES while supporting base programs, and Througout the process, allow for a more flexible, adaptable, and responsive Extension system Througout the process, allow for a more flexible, adaptable, and responsive Extension system

6. CES Educational Goals Enhance economic opportunity and quality of life Enhance economic opportunity and quality of life Increase relationship skills, volunteer leadership, and community engagement Increase relationship skills, volunteer leadership, and community engagement Support a productive, profitable, globally competitive and sustainable agricultural production, processing and marketing system Support a productive, profitable, globally competitive and sustainable agricultural production, processing and marketing system Encourage the adoption of healthy lifestyles Encourage the adoption of healthy lifestyles Enhance life skill development for both individuals and families Enhance life skill development for both individuals and families Improve environmental quality and stewardship Improve environmental quality and stewardship

7. UK’s Top 20 Business Plan Will: President Lee Todd “increase ” “increase engagement in Kentucky’s schools, farms, businesses, and communities. UK will be even more active in every part of Kentucky.”

8. CoA Strategic Plan for CES Sustain traditional Extension strengths while offering innovative new programs to serve diverse stakeholders Promote enhanced linkages between Cooperative Extension and new partners Link all Kentucky communities and the University through Cooperative Extension Establish baseline measures to assess and communicate the impact of Extension programs Enhance recruiting, retention, training, and support for outreach personnel statewide Continue to implement the “Re-Envisioning CES” process

9. COA CES Strategic Plan Indicators By 2006, we will have: Developed or expanded at least three major outreach partnerships Increased annual Extension or outreach related grant support obtained by 30 percent. Enhanced and refined an accessible, easily understood database of Extension outcomes, with baseline data reported for each program area of Cooperative Extension Increased knowledge of Extension programs, as indicated by a 5 percent increase in familiarity measures in statewide surveys. Documented that KY CES ranks in the top 10 in US Decreased by 1/2 salary disparity w/ benchmarks Increased fraction of minority staff by 10%

10. Metrics: Purpose and Target Audience Clear and straightforward outcome-based measures of success Clear and straightforward outcome-based measures of success Answer the “So What?” Question Answer the “So What?” Question Presented in quantifiable terms but linked to stories Presented in quantifiable terms but linked to stories Valuable in county, at state level, and federally to provide justification for funding and to document impact Valuable in county, at state level, and federally to provide justification for funding and to document impact Target Audience Target Audience Legislators and other decision-makers Legislators and other decision-makers University administration University administration County government officials County government officials Funding agencies, including USDA Funding agencies, including USDA Clientele Clientele

11. Metrics and Accountability Results Clear and straightforward outcome-based measures of success Clear and straightforward outcome-based measures of success Featured programs such as EFNEP, Master Cattlemen Featured programs such as EFNEP, Master Cattlemen Linking agents and specialists in both planning and evaluation Linking agents and specialists in both planning and evaluation Not just $ value, but social, environmental measures Not just $ value, but social, environmental measures Consistent across the state in key “featured” programs Consistent across the state in key “featured” programs Quantify, aggregate, and summarize for all program areas Quantify, aggregate, and summarize for all program areas Communciate to clientele, decisionmakers, CES system, upper administration, legislators Communciate to clientele, decisionmakers, CES system, upper administration, legislators

12. Celebrating Our Successes Program successes Program successes Tobacco buyout, soybean rust, animal ID, livestock- forage, agri-tourism Tobacco buyout, soybean rust, animal ID, livestock- forage, agri-tourism Health, nutrition, family finance, leadership Health, nutrition, family finance, leadership Youth core curriculum implemented; civic engagement programming enhanced, camps improved Youth core curriculum implemented; civic engagement programming enhanced, camps improved Center for Leadership Development created, entrepreneurship coaches institute Center for Leadership Development created, entrepreneurship coaches institute Funding for support of professionals Funding for support of professionals New partnerships and programs implemented New partnerships and programs implemented Councils enhanced in many counties Councils enhanced in many counties

13. CoA Targets of Opportunity Opportunities for Extension in 2006 Animal Health and Agrosecurity Animal Health and Agrosecurity Plant Sciences Plant Sciences Livestock-Forage Systems Livestock-Forage Systems Food Systems Food Systems Natural Resource, Environmental Systems & Energy Natural Resource, Environmental Systems & Energy Leadership, Families, and Youth Leadership, Families, and Youth Community and Economic Development Community and Economic Development

14. 2006 Operational Goals for CES Enhance funding, particularly career ladder and external funding Establish clear, measurable, and defendable metrics for success of programs Continue to implement the “Re-Envisioning CES” process - Teamwork Streamline and enhance agent orientation, training and in-service, along with development of viable options for distance education Actively develop future leaders of CES programs

15. Overall Goal – The Leverage Point Find the leverage point, the “sweet spot”, where we fulfill our mision of “Making a difference in the lives of people through research-based education in every county of Kentucky” Find the leverage point, the “sweet spot”, where we fulfill our mision of “Making a difference in the lives of people through research-based education in every county of Kentucky”

16. “Making a positive difference in the lives of Kentuckians through research-based education”