2. Start-up Needs Brewing Equipment Retail Space with restaurant equipment Employees Food and Beer Ingredients Remodeling

3. Proposed Location of

4. 15 Mile Radius Surrounding

5. The proposed target consumer area for Main Street Brewery reaches all areas within 15 miles of the intersection of Main Street and Bridge Avenue in Murfreesboro, TN. As with any brewery, the proposed consumer market will be anyone between the ages of 21 and 49. More profitable consumers will be single males.

6. In the targeted area the population of people aged 21 to 49 is approximately 75,214 The number of single male households in the targeted area is approximately 6,106

7. Why will this business be profitable?

8. One Time Start-Up Costs: Brewing Equipment: $75,000 Remodeling Costs:$20,000 Monthly Costs: Lease Payment:$72,000/year Brew-master:$70,000/year 15 Employees:$300,000/year Ingredients and Maintenance:$96,000/year Miscellaneous:$25,000/year

9. Assuming that only 3% of the target population comes to the brewery once every two weeks, each ordering one beer at $2.25 and a meal for $6.95, then each person is spending $9.20 not including taxes. These people will bring in: 2,256 x $9.20 x 26 (weeks) = $539,635.20 a year Also, assuming that only 2% of the population just comes for the beer once every two weeks and has 3 beers, then each of them is spending $6.75 without taxes. These people will bring in: 1,504 x $6.75 x 26 (weeks) = $263,952.00 a year

10. Total Revenue each year = $803,587.20 Total Profit First Year: $145,587.20 Total Profit Each Year After: $240,587.20