1. Bradley Millington Senior Program Manager Microsoft Corporation SESSION CODE: WEB 306

3. E-2-E scenarios with Visual Studio 2010 Simplified config and new proj. templates E-2-E scenarios with Visual Studio 2010 Simplified config and new proj. templates Cleaner = better SEO Simple support for URL routing Cleaner = better SEO Simple support for URL routing Dynamic data & support for existing apps Charts Runtime extensibility Dynamic data & support for existing apps Charts Runtime extensibility Easier to start, develop & deploy Routing and Search Engine Optimization Productivity and extensibility Cleaner HTML Generate (standards) HTML and use CSS Control markup, styles, routing & page size Generate (standards) HTML and use CSS Control markup, styles, routing & page size

7. SEO is an important business requirement for me Human-readable, logical (and clean) URLs help towards SEO SEO is an important business requirement for me Human-readable, logical (and clean) URLs help towards SEO Instead of: http://www.myapp.com/prod.aspx?c=beverages&p=coke Create: http://www.myapp.com/beverages/coke

9. Can now apply to my existing application I can do much more for less work than previously! Scaffold my app and customize Can now apply to my existing application I can do much more for less work than previously! Scaffold my app and customize GridView1.EnableDynamicData(typeof(NORTHWNDModel.Product);

10. I can easily customize queries without learning complex SQL Customize the filtering of my data I can easily customize queries without learning complex SQL Customize the filtering of my data

13. I can defer to CSS, bypass existing style properties in many cases Easily incorporate Ajax or JavaScript in your app Target standards, improve SEO I can defer to CSS, bypass existing style properties in many cases Easily incorporate Ajax or JavaScript in your app Target standards, improve SEO

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19. www.microsoft.com/teched www.microsoft.com/learning http://microsoft.com/technet http://microsoft.com/msdn

21. Sign up for Tech·Ed 2011 and save $500 starting June 8 – June 31 st http://northamerica.msteched.com/registration You can also register at the North America 2011 kiosk located at registration Join us in Atlanta next year