1. Towards Zero Deaths: A National Strategy on Highway Safety Tony Kane Director, Engineering and Technical Services AASHTO Strategic Highway Safety Plan Peer Exchange Austin, Texas June 14, 2011

2. overview TZD—what is it? TZD—what is it? TZD—where are we? TZD—where are we? TZD—example strategies TZD—example strategies TZD—AASHTO Role TZD—AASHTO Role USA lessons for the world USA lessons for the world

3. WHAT is it The National Highway Safety Strategy Uses the 1997 AASHTO strategic plan as a base Broadens the outreach More inclusive in ownership Longer time horizon – at least 25 years Safety Culture strategies included Technology will play a key role

4. WHERE are we White papers prepared and webinars conducted and TRB workshop in August 2010 Available at: http://safety.transportation.org/activities.aspx NCHRP panel and contract overseeing the development of the National Strategy framework Draft framework targeted for Summer 2011 Goal is to have multiple organizations adopt the National Strategy by the Fall 2011

5. NCHRP Project 17-51 Input to the Development of a National Highway Safety Strategy Input to the Development of a National Highway Safety Strategy Synthesize input from stakeholders, research, experiences Synthesize input from stakeholders, research, experiences Develop framework of potential strategies – 25 year plan Develop framework of potential strategies – 25 year plan Marketing and Communications Plan Marketing and Communications Plan Brand, website, initial messages Brand, website, initial messages Communications tools Communications tools

6. HOW can we achieve it Share a common vision Build support at the top and at the grass roots Build on success Set intermediate goals Strengthen existing and build new partnerships

7. How Will The USA Drastically Reduce Fatalities? (EXAMPLES) Safer Drivers Motorcycle helmet laws in every state Primary seat belt laws in every state Alcohol interlocks mandated on first offenders in every state Aggressive and automated speed enforcement

8. How Will The USA Drastically Reduce Fatalities? (EXAMPLES) Safer Vehicles Electronic stability control SUV/small truck rollover roof crush standards V to V and V to I communication mandated Other safety features Lane departure Adaptive headlights Forward collision warning Brake assist

9. How Will The USA Drastically Reduce Fatalities? (EXAMPLES) Safer Infrastructure Pervasive protection/prevention for lane departures Intersection improvements Lane separation: bikes, pedestrians, trucks, cars New design codes New tools – Highway Safety Manual Road safety audits

10. How Will The USA Drastically Reduce Fatalities?(EXAMPLES) EMS effectiveness - E-911; automated crash notification Partnerships – HEALTH; Partnerships – LOCALS; Partnerships – GLOBAL More States in the USA with a Zero based goal ; and, Safety culture change - elected officials; transport officials, general public; tobacco model

11. Bottom Line We need: We need: Political will and leadership at all levels of government to overcome institutional and policy challenges Political will and leadership at all levels of government to overcome institutional and policy challenges To demonstrate the link between traffic deaths and health, other governmental, and personal costs to support the message on highway safety needs To demonstrate the link between traffic deaths and health, other governmental, and personal costs to support the message on highway safety needs

12. AASHTO Role National Effort National Effort Steering Committee: GHSA, AAMVA, AASHTO, CVSA, IACP, NASEMSO, NACE; USDOT Steering Committee: GHSA, AAMVA, AASHTO, CVSA, IACP, NASEMSO, NACE; USDOT NCHRP Projects NCHRP Projects Panel members Panel members Review of materials Review of materials Adoption and Implementation Adoption and Implementation Standing Committee on Highway Traffic Safety (SCOHTS) and Subcommittee on Safety Management Standing Committee on Highway Traffic Safety (SCOHTS) and Subcommittee on Safety Management

13. AASHTO Role Development and Adoption Development and Adoption Provide input to effort Provide input to effort Communicate to AASHTO committees, member departments Communicate to AASHTO committees, member departments Build support among other AASHTO committees and Board of Directors (for example resolution adopted in May by the BOD) Build support among other AASHTO committees and Board of Directors (for example resolution adopted in May by the BOD) Adopt as the new AASHTO Strategic Highway Safety Plan (Target—annual meeting in Detroit Sept. 2011) Adopt as the new AASHTO Strategic Highway Safety Plan (Target—annual meeting in Detroit Sept. 2011)

14. AASHTO Role Potential Implementation Activities Potential Implementation Activities Promote use as a resource by member departments when updating their SHSPs Promote use as a resource by member departments when updating their SHSPs Develop implementation plan for AASHTO Develop implementation plan for AASHTO Proven and potential strategies Proven and potential strategies Safety culture programs Safety culture programs Marketing and communications activities Marketing and communications activities Strengthening relationships with new partners Strengthening relationships with new partners Monitor implementation activities Monitor implementation activities Share best practices and lessons learned Share best practices and lessons learned

15. Lessons Learned for Worldwide Applications Top leadership is essential—the top ministers and parliament need to have a shared vision Partnerships are a must—health; development; transportation and public safety Accountability must be shared Driving needs to be considered a privilege rather than a right Tough laws on vehicles and drivers must exist and be enforced We can learn from each other—developing as well as developed nations

16. A Common Vision (Susan Martinovich announced TZD on May 11,2011)