1. Blood Banking &Immunoassay GMS South 07-july-2010 GLOBAL MARKETING SERVICES

2. ELISA/EIA SYSTEM  ELISA: Enzyme Linked Immuno-Sorbent Assay.  EIA: Enzyme Immuno-Assay.

3. ELISA/ EIA SYSTEM Immune System : Body's protective system based an Antigen- antibody reaction. ANTIGEN (AG ) : Any agent which provokes an immune response. ANTIBODY (AB): Chemical substance produced in response to an antigenic action.

4. ELISA/ EIA SYSTEM  Test Models / Kits: A : (a) Antibody Kits (b) Antigen Kits B: (a) Qualitative test (Y/N) (b) Quantitative Test (values)

5. ELISA/ EIA SYSTEM CHEMI-IUMICENCE REACTIONS : To Detect reaction : Chemiluminence Substrate + Ag/Ab reaction Light from a Chemiluminence substrate is emitted when the Ag/Ab reaction takes place. The emission of light indicate positive or negative answer or the light intensity can provide us measurable values.

6. ELISA/ EIA SYSTEM ENZYME REACTIONS : To Detect reaction : Chromogenic Substrate + Enzyme To Help Develop the color Enzyme react on the substrate, The change of Color can give positive or negative answer (e.g. pregnancy Test) or the color intensity can provide us measurable values (e.g. TSH)

7. ELISA/ EIA SYSTEM MARKET TRENDS : 1)INSTRUMENT PLACEMENT. 2)TRAINING 3)WIDE RANGE 4)SCRENING/CONFIRMATORY TEST

8. ELISA/ EIA SYSTEM TEST MENU :  HORMONE 1-Fertility (FSF, LH, HCG, PROLACTIN) 2-THYROID (T3, T4, TSH, FTSH) 3-OTHERS  INFECTIOUS DISEASES( HBSAg, HCV, HIV, TORCH)  TUMOR MARKERS (CA-125, AFP, PSA)  OTHERS

9. ELISA/ EIA SYSTEM MAJOR PLAYERS :  ABBOT (AXSYM) >BIO-RAID > BIO-REX ROCHE (CORE/ELECSYS) > BIO-ELISA >DIA-SORINI IMMULITE >GBC >INTECT (4)EVOLIS

10. Blood Banking In Pakistan Share of Test performance in BB 50% Devices 50% Elisa All leading BB using Elisa

11. Blood Banking In Pakistan

13. GMS STRATEGY  Target B/C Grade Blood Bank/Thellesmia Centre.  Free sample of Kits.  Ready For RR Basis.  Target minimum two System Per Region in H2

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