1. Teenage Relationship Abuse campaign

2. Campaign images 2

3. www.thisisabuse.direct.gov.uk 3

4. Comments on the site ●“just finished with my boyfriend of two years after seeing these videos and I can relate to each one, the word ‘your pathetic’ ‘little tart’ and ‘you don’t do anything without my say so’ just shock me back to reality I know I deserve better than what I was getting put through:’)” ●“I’ve just broken up with my boyfriend of nearly 6 months. After watching this video, the exact words of ‘you’re pathetic, are you gonna go cry to your friends’ echoed in my mind. He had said those exact words to me on many occasions. He put me down, stopped me from talking to my friends who were boys, checked my inbox, my texts, physically pushed me around.. I don’t see why I didn’t see this before!” 4

5. Teenage Relationship Abuse Campaign - timings SEPTOCTNOVDEC AUGJULY TV Digital youth Pre-rolls (youtube etc) Cinema (eg Twilight) Outdoor Online hub live (following content refresh) Search (including mobile) Launch (social media) Online Ads PR & Partnerships Teacher PR NGO Engagement X-govt promotion Support materials (DVD, posters) available to order from August Partner Engagement Driving awareness Creating dialogue Evaluation Pre wavePost wave

6. Press coverage ●Over 170 pieces of press coverage ●Teen mags, Bliss, Shout ●300 radio stations ●TES connect article 6

7. Evaluation of campaign materials 7 ●22,000 posters ●10,000 parents and carers leaflets ●30,000 postcards ●400 DVDs

8. Teenage Rape Prevention campaign 8

9. Contact ●Email: Kerry.Charlesworth@homeoffice.gsi.gov.ukKerry.Charlesworth@homeoffice.gsi.gov.uk ●Tel: 020 7035 6386 9