1. Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer

2. Contact information Flavio Tariffi – flavio.tariffi@gruppoatlantis.com 0039 348 3509417

3. Some issues (1) The 6FP is a “globalising” and “large footprint” scenario CH preservation is a highlight but in a very sectoral and vertical way Risk of going back to the “application of IT” attitude

4. Some issues (2) The 6FP has three main deployment tools: Networks of Excellence  Focus on Research Activities and infrastructures Integrated Projects  Focus on Research objectives and results Coordination with National Research (Art. 169)  Towards the localisation of research (GLOCAL dimension) Less likely for CH preservation to become the lead theme of a large Integrated Project Need for a broader understanding of CH

6. Some issues (3) A new role in the making: from a “glue” around groups of smaller projects, towards a role as “links” between larger and more comprehensive Integrated Projects A repositioning is needed where SAs acquire a sharper and more targeted service role This role should go much further than simply evaluation and benchmarking, for instance shaping the broader understanding of CH we were referring to before

7. Some issues (4) There is a new link in 6FP between ERA research and regional activities under the Structural Funds Structural activities are one order of magnitude more relevant than the ERA (10 vs. 100 BEURO) There is chronological coincidence (2002 is when the Operational Programmes really start) There is the need for a huge effort in Technology Transfer that should be helped by the SAs

8. Some issues (5) The new programming for both the ERA and the Funds stresses ex-ante analysis and ex-post evaluation Legal implications of digital heritage, S-E models, business models, technology transfer are key ingredients and enablers of these exercises SAs can play a key role of study, analysis and creation of strategic knowledge

9. Today’s AMs and the above issues (1) Deliver stimulating scenarios to support the ex-ante knowledge for the ERA Basis for the rise of more integrated and sustainable models for cultural activities in the new IS A bridge between the ERA and structural activities Helping shape coherent and valuable scenarios for a deployable culture economy Testimonial Projects:LIBECON, EVAN, RADICAL, …

10. Today’s AMs and the above issues (2) Dissemination activities, creation of a “cultural framework”, supporting SMEs and start-ups Coordination and support; marketing of the projects; promotion towards markets, investors, structural activities; promoting take-ups as a tool for technology transfer Providing a dynamic “glue” for projects to help them attain critical mass, dissemination and exploitation Testimonial Projects:TRIS, EVAN, …

11. Today’s AMs and the above issues (3) An important highlight on the integration of artistic and creative processes Stress on scientific, medical and linguistic issues Recognition of the importance of the media industry Stressing the social resonance and dimension of CH activities as a key player of the Information Society Testimonial Projects:CLEF, RADICAL, BIONET, …

12. Today’s AMs and the above issues (4) Triggering an healthy content industry Translating research into valuable and sustainable industrial activities Distribution  Towards the regional dimension of CH Providing convenient and regulated access to core content media Testimonial Projects:EMII-DCF, RADICAL, MULTIPRO, …

13. What’s partly missing (1) In both research and structural activities innovation may be ineffective if the human factor is not receptive Before we go further  consolidation of the results attained so far Training measures preparing the human factor in the cultural sector for innovation

14. What’s partly missing (2) How to get ready for the new dimensions and timing of the Integrated Projects? How do we react to the risk of a comeback of a “guinea pig” approach to CH? Pilot projects catering for the new scenarios (in particular integrated projects)

15. What’s partly missing (3) Need to see CH as a synergy of high arts, material culture, tourism and environmental assets The new culture of identity will find in tourism its main socio-economic enabler in the age of access and individual experience Pilot SAs could pave the way for new Integrated Projects in this direction Putting clear focus of a broader, more integrated understanding of Cultural Heritage in the “age of access”