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Welcome to Content Club Dan Norris - Co-founder contentclub.co The 7 Day Startup How to build a scalable WordPress business in 1 week Dan Norris
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My story How to make good decisions How to choose a business idea The 5 most important elements for growth WordPress business ideas matrix Questions Topics
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Everyone told me it was a good idea Took me 6 months to launch paid version 4,000 free signups Coverage in TNW / Mashable 12 months later $476 in MRR Informly Timeline
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Business idea at uni - didn’t launch Agency couldn’t grow Startup - total failure SEEK Moving cities WTF?
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WP Live Ninja 24 / 7 access to a live WordPress developer for $49
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WP Live Ninja Timeline Saturday - Had the idea / registered the domain Sunday - Uploaded a $37 theme Monday - Filled in the content and set up apps Tuesday - Posted a special deal in a forum Wednesday - Emailed the list and asked them to sign up Next Wednesday - $476 MRR
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WP Curve now Me and Alex in the US Total team size of 21 people 500 customers $37,000 in Monthly Revenue (mostly recurring) 35,000 monthly visits to our site Featured on Fox TV, Forbes, Inc.com $181.00 total spent on advertising Presenting at WordCamp’s worldwide
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WP Curve I had no time to think about Sexy ideas My failure Permission Assumptions The small stuff Pricing strategy The perfect payment gateway
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“You don’t learn until you launch”
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How decisions changed Experts said unlimited wouldn’t work - data said otherwise We thought agencies would be our market - they weren’t We thought everyone would use chat - they prefer email I thought we needed seamless Stripe integration - PayPal was fine No big launch - a long ongoing growth curve No flashy site - a $37 WordPress theme was fine I thought WP Live Ninja was a cool name - it wasn’t
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The 7 Day Startup Process Day 1 - Choose an idea Day 2 - Design your MVP Day 3 - Choose a business name Day 4 - Build your site and marketing funnel Day 5 - Set up a marketing plan Day 6 - Set targets Day 7 - Launch
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9 elements of a great bootstrapped business idea
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1. Enjoyable daily tasks Dealing with cheapskates Packing envelopes Going to the post office Getting trolled on oz bargain Solving problems Building and managing a team Creating content Building an audience
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2. Product / founder fit Sales Business development Quoting Local team Creating content Building a remote team Going on podcasts Getting press
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3. Scalable business model Expensive resources Low profit margin Clients with high expectations Local focus Entire world as market 70 million sites Margin built into the business Virtually infinite resources
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4. Operates profitably without the founder Would have to hire 5 people I could never leave 50% profit margin I can replace myself at about 750 customers and still make a good living
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5. Builds an asset you can sell Re-sold hosting No value being created Recurring audience Own IP
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6. Large market potential Mostly local Some interstate 70 million wordpress sites Operates 24 / 7 Worldwide team
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7. Have a pain or pleasure differentiators Just another agencyUnlimited - invoice pain 24 / 7 - Responsiveness anxiety
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8. Unique lead generation advantage Better looking Better at sales Nicer office Better looking Better beard
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9. Ability to launch quickly Stop operating on assumptions
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The 5 most important elements for growth 1. Profit margin 2. Large market 3. Asset building 4. Simple business model 5. Recurring or predictable revenue
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Where to learn more wpcurve.com/7daystartup wpcurve.com/blog @thedannorris on Twitter dan@wpcurve.com Please approach me
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Questions?
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Welcome to Content Club Dan Norris - Co-founder contentclub.co Unlimited WordPress support & small jobs, 24/7 from $69 per month. wpcurve.com
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