1. +44 (0)20 7284 6969 www.theproffice.com The Role of The PR Office

2. +44 (0)20 7284 6969 www.theproffice.com Objectives  To challenge the proposed ban on clamping and towing on private land  To persuade the Government to recognise the importance of independent regulation of private car parks  To secure Government backing for a BPA run independent appeals service  To secure Government recognition of the importance of keeper liability

3. +44 (0)20 7284 6969 www.theproffice.com Strategy  To identify parliamentarians to support the BPA’s position  To identify and educate stakeholders on the repercussions of the proposed ban on clamping and towing on private land  To develop key media messages  To identify opportunities presented by the Protection of Freedoms Bill  To position the BPA as the industry expert at every stage of the Bill.

4. +44 (0)20 7284 6969 www.theproffice.com Activity Parliamentary outreach  Building a list of relevant parliamentary targets  Drafting and distributing letters to initiate contact  Preparing and including a short briefing on our key messages  Following up those letters to ask for a meeting  Briefing the individual leaving them with all the relevant information  Attending/hosting events at which the BPA can repeat and reinforce its key messages  Monitoring the progress of the Bill

5. +44 (0)20 7284 6969 www.theproffice.com Activity Stakeholder Outreach  Identifying potential allies to support the BPA  Contacting those allies to alert them to problems that the ban might cause them  Securing their support for the campaign  Drafting comments on their behalf and publicising their position

6. +44 (0)20 7284 6969 www.theproffice.com Activity Media Outreach  Identifying the relevant journalists to ensure they receive press releases and other resources  Identifying relevant publications  Writing ‘Letters to Editors’  Placing feature articles  Arranging by-lines and opinion pieces  Arranging TV/Radio appearances  Using every media appearance and every conversation with journalists to repeat and emphasis our key messages  Encouraging our advocates to repeat our messages

7. +44 (0)20 7284 6969 www.theproffice.com Activity

8. +44 (0)20 7284 6969 www.theproffice.com Key Achievements  Government recognition and understanding of our concerns  The introduction of keeper liability on private land  Government support for an Independent Appeals Service to be planned and implemented by the BPA  Media coverage across our target publications

9. +44 (0)20 7284 6969 www.theproffice.com Next Steps  Support roll out of Independent Appeals Service with extensive media work supported by a campaign to raise the profile of the service  Ensure that any backlash or negative coverage of keeper liability is contained and that there is an appropriate response  Continue to campaign for additional exemptions to the Bill  Continue to build on parliamentary support

10. +44 (0)20 7284 6969 www.theproffice.com