1. VERITAS Confidential Graphic Design Shashank Deshpande VERITAS Software July, 2003

2. VERITAS Confidential Graphic Design A primary technique to achieve improved user- interface is to clear, distinct, consistent visible language Components of visual language –visual consistency –visual relationships –visual organization –legibility and readability –navigational cues –familiar idioms

3. VERITAS Confidential Visual language Must account for: –a comprehensible mental image metaphor –appropriate organization of information based on its characteristics cognitive model –quality appearance characteristics the “look”

4. VERITAS Confidential Graphic Design Graphic design aspects of Information design –Layout: Format Proportions & Grids, Shape –Typography –Color, texture & light –Symbolism – Signs, Icons, symbols to represent reality –Visualizing knowledge – Charts, diagrams and maps –Windows GUI elements

5. VERITAS Confidential Layouts Proportions and grid are key to successful layout Cultural associations to Proportions - natural objects around influence the proportional sense of an individual Classical and Modern proportions: –Square1 : 1 –Square root1 : 1.414 –Golden rectangle1 : 1.618 –US letter1 : 1.29 –CRT Video1 : 1.33 –High defn video1 : 1.6

6. VERITAS Confidential Grids Horizontal and vertical lines to locate window components –aligns related components Organization –contrast to bring out dominant elements –grouping of elements by proximity –show organizational structure –alignment Consistency –location –format –repetition –organization

7. VERITAS Confidential Layouts Grids

8. VERITAS Confidential Layouts Size & placement

9. VERITAS Confidential Typography Legibility & Readability Type faces: – Serif and sans-serif – Variable width and fixed width – Line justification and line spacing – First letter Upper case and rest lower case for buttons, menus, labels etc. – Avoid capital letters – Avoid long text lines on CRT monitors more than 60 to 70 characters

10. VERITAS Confidential Legibility and readability Too much of text decoration – difficult to read

11. VERITAS Confidential Legibility and readability Use of capital letters

12. VERITAS Confidential Characters, symbols, graphical elements should be easily noticable and distinguishable Text set in Braggadocio Text set in Helvetica Text set in Courier TEXT SET IN CAPITOLS Text set in Times Roman Legibility and readability

13. VERITAS Confidential Proper use of typography –1-2 typefaces (3 max) –normal, italics, bold –1-3 sizes max Typesetting –point size –word and line spacing –line length –Indentation –color Legibility and readability

14. VERITAS Confidential Signs, icons, symbols –right choice within spectrum from concrete to abstract Icon design very hard –except for most familiar, always label them Image position and type should be related –image “family” –don’t mix metaphors Consistent and relevant image use –not gratuitous –identifies situations, offerings... Imagery

15. VERITAS Confidential Symbolism Icons – Icons and other graphics should strictly adhere to overall grid – Standardization and consistency of icons in terms of: Size & shape Background and foreground colors Thematic treatment, etc.

16. VERITAS Confidential Colors Hue, Value (intensity) & Chroma (Saturation) Color wheel – Primary(RBY) colors & secondary colors(VGO) – Complimentary colors – Warm & cool colors – Foveal (central) and peripheral colors – Spectrally extreme colors

17. VERITAS Confidential Color Layering with colors is often effective Pure bright colors should be reserved for small highlight areas Colors can be used as labels, as measures, and to imitate reality (e.g., blue lakes in maps). Don't place bright colors mixed with White next to each other. Color spots against a neutral background are effective Colors can convey multi-dimensional values Note that surrounding colors can make two different colors look alike, and two similar colors look very different Be aware that 5-10% of people are color blind to some degree (red- green is the most common type followed by blue-yellow, which usually includes blue-green)

18. VERITAS Confidential Colors Guidelines – Use a maximum of five plus or minus two colors – not more than two large patches of colors – Avoid large patches of complimentary colors or high chroma colors. – Use standard color coding – Use the same color code for training, testing, application, and publication. – Use high-value, high-chroma colors to attract attention – Use redundant coding of shape, as well as color, if possible

19. VERITAS Confidential Information Visualization Information visualization tools - Charts, Graphs & maps