1. C NBC JR. Nick Cappucci Chayenne Espinal John-Paul Phelan Ross Ogilvie Brandon Desouza

2. Vision Statement To be the most responsible and admirable camera company in the market. We plan on accomplishing this by having high standards for our products at reasonable costs, treating employees well, and taking advantage of sometimes expensive but responsible eco-friendly programs, all while striving to be a driving force in the global market.

3. Targets (for 3 years) Performance TargetsYear 13Year 14Year 15 EPS$2.70$3.00$3.30 ROE12.0%15.0%18.0% Stock Price$55.00$60.00$65.00 Credit RatingAAA+ Image Rating858790

4. Production Strategy Obtain highest potential capacity Compensate employees to avoid faulty products Avoid holding temporary employees longer than necessary Eliminate the need for outsourcing

5. Entry-Level Camera Strategy Market penetration strategy Hold a low cost to produce Make available at most - if not all - retailers

6. Multi-Feature Camera Strategy Differentiation strategy Use price to convey quality Make available at all possible retailers

7. Planned vs. Actual Year 13Year 14Year 15 PlanActualPlanActualPlanActual Revenue Entry Level Revenue Multi Featured Total $202,630 $138,250 $340,880 $225,325 $155,250 $380,575 $245,325 $174,850 $419,850 Net Profits 14,36918,297 30,774 52,310 45,805 57,928 EPS2.702.013.005.983.306.94 ROE12.0%10%15.0%24%18.0%24% Credit RatingAAAAA+A Image Rating858487959092 Stock Price$55.00$43.21$60.00$63.26$65.00$92.63 $291,074 $213,022 $504,096 $280,916 $221,459 $502,357 $204,048 $157,280 $361,328

8. Lessons Learned T he value of practicing efficient communication techniques between group members Accepting and taking into consideration the ideas and opinions of others as valid contributions Implementation of competitive strategies