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Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie –HTML (Berners Lee) –Web Browser: Lynx – Mosaic – Netscape –

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Presentation on theme: "Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie –HTML (Berners Lee) –Web Browser: Lynx – Mosaic – Netscape –"— Presentation transcript:

1 Background and History History of the Internet –Darpa –E-mail, Usenet, FTP, Gopher, Archie –HTML (Berners Lee) –Web Browser: Lynx – Mosaic – Netscape – Internet Explorer – Firefox

2 Marketing Concept Production Concept Sales Concept Marketing Concept One 2 One –Amazon; cookie files and collaborative filtering … Life Time Value Viral –Hotmail –Social media, blogs

3 Communications Model One to many, and indirect One to one, and direct and chatter

4 Media Convergance Each media survived emergence of new media … can this persist ? Newspaper Business Model ?

5 Evolution of Web Design Brochureware E-commerce / transactions Community Search impact

6 Evolution of Search Web crawler Alta Vista Google Time-based search ? Local search ?

7 Evolution of Internet Advertising Banner advertising: Wired 1994 CPM versus PPC Text-based ads on Google

8 1.0 to 2.0 Blogs / podcasts RSS News readers

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