2. Table of Contents Target Audience Projected Project Scope Inventory of Content Flowchart of Pages Art Direction

3. Target Audience The target audience of the site will be my peers and future employers. I would like this site to showcase the type of works I’ve work and going to work in both Digital and Traditional art, as well as samples of work experience in Desktop Publishing industry. The design of the site is going to as simple as possible, and easy to navigate, so then the target audience will be able to access to where they want to search for easily.

4. Projected Project Scope This site contains five main pages: About me (KarenL), Portfolio, Photography, Blog and ContactMe. Within these pages, there are relative sub pages such as for Portfolio, it contains - Digital art, Traditional art, Book art, and Crafting. This site is going to be a portfolio site where I can update design works regularly and hope to receive feedbacks and comments from peers or people who visited the site about the work I did, and what I can improve. I want to keep this site as simple as possible, and the most important part is the legibility on the content, therefore, I find the contrast of the half-tone value scale seems to be the best choice to start with.

5. Inventory of Content About me (KarenL) PortfolioPhotographyBlogsContactMe Logo – jpgDigital Art:Water StreamDiscussion on sitesComment box Me – jpgABC bookWater FallComment box Brief BiographyTypography Bay Bridge Landscape Apple series Traditional Art: Acrylic_butterfly Book Art: Scroll Crafting:

6. Flowchart of Pages KarenL Intro page PortfolioPhotographyBlogContactMe Digital Art Book ArtCrafting Landscape Plants Traditional Art

7. Art Direction Color Scheme: #333333#666666#999999#CCCCCC#FFFFFF Logo Design: Fonts: San Serif _ Arial family Title: 12 pts Body: 11 pts Inscription : 10 pts

8. Intro page

9. Inner page layout