3. Source: Euromonitor Report - June 2007

4. Category Specifics Growth rate in skin care products market is 16%. (source ET 2007) Advertisement Spends: – Television – Rs 504 crore – Print – Rs 76 crore Source: MAP ANALYSIS JAN’08-SEPT’08

7. Females 35+ SEC – A+, A Upper middle class Metros

8. HUL’s Personal care products sales, at Rs 3780.15 crore, account for 29 per cent of its total revenues of Rs 13,035 crore. Source: Business Standard 2007

9. SPECIFICS Anti-ageing cosmetic market in India at over Rs 60 crore in the Rs 2,300 crore skin care market in India. It is catching up at a growth rate of 40 per cent. In the last two years, the HUL’s total ad spends have gone up by Rs 450 crore. Source: Business Standard & ET 2007

10. Agency Specifics Creative Agency – Ogilvy and Mather, Mumbai, India Media Agency - Mindshare Fulcrum, Mumbai India

26. TVC s TVC

36. TVC s TVC

41. Program Integration – Sponsorship and RJ Mention Listen to “Mirchi teen hot gaane” and become hot with “Ponds Age Miracle” Music Taxi

42. Activation in Atria Mall, SOBO Central Mall

43. Activation - For a women her mirror always speaks for her….

44. Beauty tips to fight ageing will be asked through news papers. Winners will be called to Radio Mirchi station to meet Hema Malini

45. Fill form in the pack of ponds age miracle. Get selected on Radio Mirchi and win a chance to participate in a reality show on television

46. On Internet upload pictures on Pond’s website of before and after and the most good looking woman gets to meet Hema Malini on a talk show at Radio Mirchi

47. Smruti Alinje - 01 Pradnya Patil - 18 Jinal Shah - 20 Shruti Varshney - 30