1. SWOT analysis: Strengths Weaknesses Opportunities Threats

2. SWOT analysis A base for a strategy Identify factor internal and external factors that will help you or can hinder you to reach your goal

3. strengthsweaknesses opportunitiesthreats internal factors external factors

4. The goal is that NEST shall be a well used tool in analyzing: - cost-effective measures for reducing nutrients to the Baltic Sea - effects of nutrient reductions in the sea Internal factors: What is the strengths and weaknesses in the science behind NEST and in how it is presented (the interface) External factors: Why will NEST be used (opportunities) and what will hinder the use of NEST (threats)

5. Taking notes: Ecological targets (Cecilia Lundberg) Marine models (Bo Gustafsson) Drainage basin model (Hanna Eriksson) Economic model (Flemming Möller) Overall decision support system

7. strengthsweaknesses opportunities threats An example: Goal: In three years there our share of the market shall increase 5% We have a well qualified research unit Good contacts with a Chinese partner The European market is decreasing Our selling unit is small