1. CHANGE MANAGEMENT STRATEGIES FOR TRAFFIC SAFETY CHALLENGES EDMUNDS SAFETY CONFERENCE, WASHINGTON, DC, MAY 24, 2011

2. PRESENTED BY BILLIE BLAIR, PhD CHANGE STRATEGISTS, INC. 2

3.  THE STATUS TO DATE –  REGULATION  DRIVERS  PARTICIPATION 3

4.  THE STATUS TO DATE: REGULATION  SEAT BELTS  HELMETS  ANTILOCK BRAKES  GOOD ROADWAYS  LESS DISTRACTED DRIVING  SPEED LIMITS 4

5.  THE STATUS TO DATE: DRIVERS  FORGOTTEN ROLE  PREPARATION COMPARISONS  DRIVING AND FLYING 5

6.  THE STATUS TO DATE: PARTICIPATION  HOW DRIVERS PARTICIPATE  PARTICIPATION COMPARISONS 6

7.  FROM STATUS QUO A CULTURE OF SAFETY -  CHANGE MANAGEMENT: PREPARATION AND SUCCESS  CHANGE MANAGEMENT: THE CHANGE IDEA  CHANGE MANAGEMENT: STRATEGIES 7

8.  CHANGE MANAGEMENT – PREPARATION AND SUCCESS  SUCCESSFUL DRIVER TRAITS  CREATING A SAFETY CULTURE 8

9.  CHANGE MANAGEMENT: THE CHANGE IDEA SAFETY CULTURE – HOW IT STARTS SAFETY CULTURE - BASED ON UNMET NEED SAFETY CULTURE - BASED ON SAFETY EFFECTIVENESS LIMITATIONS 9

10.  CHANGE MANAGEMENT: THE CHANGE IDEA  ENDORSEMENT OF THE CHANGE IDEA  DEDICATION OF RESOURCES  UTILIZATION OF STRATEGY SYSTEM BUILDING  DESIGNATING IMPLEMATION/MARKETING GOALS  CREATING SYSTEMS MANAGEMENT MONITORING 10

11.  TRAFFIC SAFETY ENVIRONMENTS –  A LONG WAY TO GO  A TRAFFIC SAFETY CULTURE –  ADOPT AND EXPLORE THE UNEXPLORED  CHANGE MANAGEMENT AND TRAFFIC SAFETY -  A SINGULAR OPPORTUNITY 11

12.  CONTACT INFORMATION :  blair@ChangeStrategists.com  www.ChangeStrategists.com 12