1. June 5, 2007

2. Georgia Travel Info Brought to you by

3. 511: A National Vision 1999: USDOT asked FCC for nationwide N11 dialing code 2001: 511 Deployment Coalition formed by agencies including AASHTO, APTA, ITS America & USDOT 2002: National vision of a customer-driven, multi-modal travel information service 511 brings ITS, traffic/incident management, public transportation and weather information under 1 umbrella Goal: 511 available nationwide by 2010

4. 511 Deployment Status = 511 Operational (“Live”) as of December 31, 2006 Accessible by 36.5% of Population Accessible by 67% of Population in 2007 = Expected “Live” in 2007 D.C.

5. 511 Usage Statistics October 2006: – 511 available to 100 million+ Americans (35%) December 2006: – 511 breaks 3 million mark for the first time February 2007: – Over 73 million calls to 511 since June 2001 USDOT: – 2007 will be a “breakout year” for 511 nationwide Source: www.deploy511.org, USDOTwww.deploy511.org

6. Georgia 511: The Basics “One-stop” travel information portal for Georgia Call statewide from any phone Option to use automated system or request Operator Transit and other modes of travel also reachable via menu options Data provided via XML feed Consultant Team: Meridian, Iteris & AirSage

7. 511 Components Data Processing Telephony System Fargo, ND Data Dissemination Devices Travel Time Data Incident Data Speed Data Construction Data Speeds Alerts TMC Receive Accident Reports & HERO Requests

8. “Welcome to Georgia 511” Main Menu 0

9. 511: Real-Time Travel Info Interactive Voice Response (IVR) system provides real-time information on: – Incidents – Road Conditions/Closures – Congestion levels (light, moderate, severe) – Travel times/Avg. speed/Distance – Weather Speak or press any interstate or state route in Georgia Provide Start/End point

10. 511 = User-friendly Callers can “barge in” to interrupt the automated system No confirmation questions Easy-to-navigate sub-menus Responsive to route nicknames “If this is correct, Press 1”

11. Alerts & Floodgate Messages Special bulletin with urgent travel information Heard by all 511 users No “barge-in” allowed May include: -Major highway or system closures -Evacuation warnings -Amber Alerts

12. Surrounding States Option 6: Transfer to other 511 systems in Florida, Tennessee and North Carolina Crucial during major events – Hurricane evacuations – Wildfires along the border Objective: Seamless transfer throughout US by 2010

13. From *DOT to 511 6-month “grace period” 511 only by 2008 Call volumes: -Currently 900-1000/day -Goal is 4000-5000 calls/day (mostly IVR) -TMC hiring more operators to handle volume Objective: increase in reported incidents outside metro Atlanta

14. Marketing 511 in GA Stakeholders – DOT Board – Districts – ITS GA, TIME, ITE, etc. – State agencies Georgia Travelers – Metro commuters – Tourists (air, rail, car) – Truckers – Passin’ through (snowbirds)

15. Marketing 511 in GA Media focus: Drivers MARTA Bus backs Radio advertising – Traffic reports – Statewide spots Lifestyle approach Educational website Internet advertising TV/Mobile spots PR opportunities

16. Marketing 511 in GA Public Relations Events at TMC Media releases 511 Crew Road signage TMC Tours HERO school visits Partnerships AAA, insurance DDS, Tag Offices DEcD, Welcome Centers CIDs, TMAs…& YOU!

17. Questions? Contact: Anthony M. Bradford 511 Project Manager 404.635.8012 anthony.bradford@dot.state.ga.us Mark Demidovich Asst. State Traffic Engineer 404.635.8014 Mark.demidovich@dot.state.ga.us