1. 1 Cypress Confidential PSoC for Automotive PSoC is an acronym for Programmable System-on-Chip PSoC is a highly configurable peripheral array supported by a proven 8-bit microcontroller with Flash memory PSoC fits well in applications requiring: Analog Sensor Measurements Motor Control Communications High Temperature Why is it so attractive & successful in automotive? Unusual ability to reduce costs through analog integration Capability for platform designs Unusual flexibility late in the product design process

2. 2 Cypress Confidential PSoC for Automotive PSoC Automotive Automotive EMC and PSoC 2 and 3-axis Digital Compass with PSoC & Demo PSoC Electro-Luminescent Backlight Control & Demo Brushless DC Motor Control with Hall Sensors BLDC Wiper Motor Controller Reference Design & Demo Variable Reluctance Measurement with PSoC PSoC Capacitive Touch & Demo PSoC LIN Bus Reference Design Brushless DC Motor Control PSoC and Intelligent Gauge Applications Ultra Wideband Radar Test Platform

3. 3 Cypress Confidential USB for Automotive Connecting USB Passenger Devices to the Dashboard USB mass storage support IDE devices: hard drives, NAND flash drives, and MP3 (FAT 12/16/32 support)

4. 4 Cypress Confidential Cameras for Automotive

5. 5 Cypress Confidential SMaL ACM100 Camera Module Supports advanced safety and display applications: Night Vision Lane Departure Warning Driver Monitoring Collision Warning and Mitigation Provides advanced and automotive specific technologies 640 x 480 resolution Autobrite wide dynamic range High sensitivity (over temperature) Internal 12-bit image correction, exposure control and post-processing Fully programmable and configurable Multiple lens options Fully parameterized processing and camera control Region of interest Autobrite and exposure control

6. 6 Cypress Confidential Autobrite ® Wide Dynamic Range 120 dB of dynamic range Intelligently adapts in real-time Fully programmable (including region of interest) Rear View With Standard CCD or CMOSRear View With SMaL Autobrite

7. 7 Cypress Confidential