2. Some of the problems within the conventional textile industry Social : Bad working conditions Low wages Long working days Lack of organizational rights Environmental: Water usage, up to 29 000 liter of water to produce 1 kg of raw cotton Chemical usage (pesticides) ”Wear and tear” Over production Freights

3. Dem’s Business idea : To be a part of the solution. Produce clothes with respect for all humans and the environment. ”Positive Footprints” To act for a fair trade between North and South, show and prove that it is possible to produce better, inspire the market, other producers etc Foundation: Sustainability and transparency. The fashion industry can be a platform and tool for change, a better and fairer world! Ecology, Ethics, Quality and Design – To a Fair Price

4. To do what you say you do – and to report what you do Transparency through the whole production chain From the cotton field... Mr Aryan Bhai, one of the several 100ds of cotton farmers that produces our organic and FLO certified cotton in Gujarat, India

5. … the Ginning Unit in Dhrangadhra...

6. …the spinning factory MLR Mills in Tamil Nadu…

7. … knitting... …dyeing…

8. …Water Treatment Plant … (adjacent to the dyeing unit )

9. ...to the ready wear made garment Dem’s first factory started 2004 in Kadawatha, Sri Lanka

10. Living wages Regulated Working Hours Co-determination Organizational Rights

11. Staff meeting at the factory. One of our most important platforms for discussions and decision makings

12. DeminWear, one of our first fashion brands. Stockholms Fashion Weeks Organized textile workers in Sri Lanka

19. Dem’s latest designer collaboration, with Josefin Lassbo.

22. Thank you! Dem Collective AB Storgatan 11 SE-411 24 Goteborg Sweden info@demcollective.com www.demcollective.com