1. Business Plan 2 December 2010
IshVar Controls INC.
Portable Hand Controls for Acceleration and Breaking in Automatic Transmission Vehicles
Business Plan
2 December 2010
Dayo Adebayo
Ali Khanzadi
Alexander Thompson
G10

2. Agenda Business Objectives Engineering & Prototype Product Description
Business Model Overview
Market Analysis
Breakeven analysis
Three-year summary

3. Objectives: User Paraplegic Can use Both Hands
Have Full Wrist Range of Motion
Licensed & Want to Drive a Car
Average Paraplegic American Driver
Willing to use Vehicle Hand Controls
Dr. Visit
Training
Installation/Maintenance

4. Objectives: Problem Can No Longer Drive a Vehicle Normally
Dependent on
Relatives
Paid Drivers
Public Transportation
Prevents Commuting to
Job
Other Personal/Recreational Destinations

5. Objectives: Solution Allow Disabled Drivers to Drive Again
Relatively Affordable
High Quality/Functionality
Fit into Current Automatic Transmission Vehicle
Fit into their Lifestyle

6. Prototype Attaches to steering column Push to brake
Twist to apply the gas pedal
Attaches to steering column
Connected by a cable
Attaches to the gas pedal
Ali Fill in
Attaches to the brake pedal

7. Product Description The Ishvar Controller
Twist Push Mechanical Vehicle Hand Controls
Push Down for Brake
Twist Grip for Gas
Adjustable Pedal Connections
Adjustable Lever Arm
No special tool needed for instalation
Mounts on Steering Column Under Dash

8. Ergonomics Brake pedal Gas pedal
Average force required on brake pedal: lbs
Average displacement of the brake pedal: 1-2 in
Our model: 20-25lbs
Gas pedal
Average force required on gas pedal: 12 lbs
Average displacement of the brake pedal:3-2 in
Our model:20 lbs

9. Components Components: Main handle Gas handle
Connects to the steering column, main support
All other components connect to this part
Gas handle
Twist to accelerate
Best control on rough roads
Force conveyed by wire
Ali Fill In

10. Components Brake rod Gas pedal mechanism Adjustable length
Brake pedal is applied
Hand force
Brake rod
Adjustable length
Conveying hand force to break pedal
Rigid  No lag when breaking
Gas pedal mechanism
Increasing the displacement

11. Business Model Overview
The Ishvar Controller
Sell to Handicapped Drivers
Through Specialty Handicapped Vehicle Dealers
Countrywide
Locally: Mobility Works Michigan
Advertise/Sell Online
Outsource Machining
Final Assembly Locally
In-house

12. Market Analysis Statistics
According to Spinal Cord Injury Organization, it was estimated there are:
250,000 Americans live with Spinal cord injuries
11,000 new cases every year.
52% of 250,000 (130,000) are paraplegic. Which could also mean that 5720 new cases of paraplegic each year.

13. Market: Survey Results

14. Market: Survey Results by Attribute

15. Market: Manufacturing Costs
Base Cost
$199
Unit Cost/lb (USD)
Total Cost (USD)
Weight 3
(36)
Breaking Force 5
(8)
Specification of Our Product:
Weight: 18lbs
Breaking Force: 28.5lbs
Price: 650 USD

16. Market: Breaking Even Year 1 2 3 Market Size 2000 2500 3500
Our customer (60%)
1203
1504
2160
Investment (USD)
600000
Revenue (USD)
782225
977781
Cost (USD)
187132
233915
327481
Overhead Cost (USD)
385100
357000
Pre-Tax Profit (USD)
209993
386866
684412
Tax (USD)
20999
38687
68441
Profit (USD)
188993
348179
615971
BREAKEVEN ANALYSIS
NPV (USD)
(428188)
(140437)
322351

17. Conclusion The Ishvar Controller allows Paraplegics to drive
Is Capable of Transmitting Driver Hand Forces to Pedals
Business will make profit after Year 3
Projected profit after Year 3 is $320,000 with initial investment of $600,000

18. Thanks for Listening Questions?