1. 1 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Copyright © 2011 The Nielsen Company. Confidential and proprietary. Field dates: August 31 to September 16, 2011 1 Global Online Survey – Q3 2011 Global Online Survey Trust in Advertising Europe Q3 2011

2. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 2 Europe (EU) Country Abbreviations AustriaAT BelgiumBE SwitzerlandCH Czech RepublicCZ GermanyDE DenmarkDK EstoniaEE SpainES FinlandFI FranceFR UKGB GreeceGR CroatiaHR HungaryHU IrelandIE IsraelIL ItalyIT LithuaniaLT LatviaLV NetherlandsNL NorwayNO PolandPL PortugalPT RomaniaRO RussiaRU SwedenSE TurkeyTR UkraineUA

3. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 3 To what extent do you trust the following forms of advertising - EU Base : All respondents n=14059

4. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 4 To what extent do you trust the following forms of advertising - AT Base : All respondents n=507

5. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 5 To what extent do you trust the following forms of advertising - BE Base : All respondents n=500

6. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 6 To what extent do you trust the following forms of advertising - CH Base : All respondents n=500

7. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 7 Base : All respondents n=501 To what extent do you trust the following forms of advertising - CZ

8. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 8 To what extent do you trust the following forms of advertising - DE Base : All respondents n=500

9. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 9 To what extent do you trust the following forms of advertising - DK Base : All respondents n=506

10. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 10 To what extent do you trust the following forms of advertising - EE Base : All respondents n=502

11. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 11 To what extent do you trust the following forms of advertising - ES Base : All respondents n=502

12. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 12 To what extent do you trust the following forms of advertising - FI Base : All respondents n=500

13. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 13 To what extent do you trust the following forms of advertising - FR Base : All respondents n=503

14. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 14 To what extent do you trust the following forms of advertising - GB Base : All respondents n=501

15. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 15 To what extent do you trust the following forms of advertising - GR Base : All respondents n=501

16. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 16 To what extent do you trust the following forms of advertising - HR Base : All respondents n=500

17. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 17 To what extent do you trust the following forms of advertising - HU Base : All respondents n=500

18. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 18 To what extent do you trust the following forms of advertising - IE Base : All respondents n=500

19. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 19 To what extent do you trust the following forms of advertising - IL Base : All respondents n=513

20. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 20 To what extent do you trust the following forms of advertising - IT Base : All respondents n=501

21. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 21 To what extent do you trust the following forms of advertising - LT Base : All respondents n=506

22. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 22 To what extent do you trust the following forms of advertising - LV Base : All respondents n=503

23. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 23 To what extent do you trust the following forms of advertising - NL Base : All respondents n=507

24. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 24 To what extent do you trust the following forms of advertising - NO Base : All respondents n=501

25. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 25 To what extent do you trust the following forms of advertising - PL Base : All respondents n=502

26. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 26 To what extent do you trust the following forms of advertising - PT Base : All respondents n=500

27. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 27 To what extent do you trust the following forms of advertising - RO Base : All respondents n=500

28. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 28 To what extent do you trust the following forms of advertising - RU Base : All respondents n=501

29. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 29 To what extent do you trust the following forms of advertising - SE Base : All respondents n=501

30. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 30 To what extent do you trust the following forms of advertising - TR Base : All respondents n=501

31. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 31 To what extent do you trust the following forms of advertising - UA Base : All respondents n=500

32. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 32 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - EU Base : All respondents n=14059

33. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 33 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - AT Base : All respondents n=507

34. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 34 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - BE Base : All respondents n=500

35. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 35 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - CH Base : All respondents n=500

36. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 36 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - CZ Base : All respondents n=501

37. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 37 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - DE Base : All respondents n=500

38. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 38 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - DK Base : All respondents n=506

39. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 39 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - EE Base : All respondents n=502

40. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 40 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - ES Base : All respondents n=502

41. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 41 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - FI Base : All respondents n=500

42. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 42 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - FR Base : All respondents n=503

43. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 43 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - GB Base : All respondents n=501

44. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 44 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - GR Base : All respondents n=501

45. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 45 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - HR Base : All respondents n=500

46. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 46 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - HU Base : All respondents n=500

47. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 47 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - IE Base : All respondents n=500

48. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 48 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - IL Base : All respondents n=513

49. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 49 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - IT Base : All respondents n=501

50. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 50 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - LT Base : All respondents n=506

51. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 51 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - LV Base : All respondents n=503

52. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 52 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - NL Base : All respondents n=507

53. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 53 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - NO Base : All respondents n=501

54. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 54 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - PL Base : All respondents n=502

55. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 55 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - PT Base : All respondents n=500

56. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 56 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - RO Base : All respondents n=500

57. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 57 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - RU Base : All respondents n=501

58. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 58 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - SE Base : All respondents n=501

59. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 59 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - TR Base : All respondents n=501

60. Global Online Survey – Q3 2011 Field dates: August 31 to September 16, 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary. 60 When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - UA Base : All respondents n=500

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