1. Brief insights from author Simon Hertnon, compiled specially for Ko Awatea from his forthcoming book, The Price of Words. Compiled specially for:

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4. clarifying success 1.1 Our attitude to information is out of date 1.2 Enough is enough 1.3 ‘Simplicity is the ultimate sophistication’ 1.4 To achieve the incredible… 1.5 To do justice to your knowledge… 1 | Attitude

5. we’re overloaded 1.1 NEWS FLASH 199020002010 TIME VOLUME Information we produce Our capacity to consume information Our attitude to information is out of date

6. old news Health care workers overburdened by `information overload' – CNN, Jan 1996 Dying for information? A report on the effects of information overload in the UK and worldwide – Reuters, Dec 1997 1.1 Our attitude to information is out of date

7. still news Death by information overload – Harvard Business Review, September 2009 Too much information: how to cope with data overload – The Economist, June 2011 1.1 Our attitude to information is out of date

8. ‘more’ used to be better 1.1 Our attitude to information is out of date

9. too little optimal too much 1.2 Enough is enough

10. In 2010, Information Overload cost the U.S. economy almost one trillion dollars. –Jonathan Spira, Basex Inc Author of Overload! How Too Much Information Is Hazardous to Your Organization (Wiley, 2011) 1.2 Enough is enough

11. Simplicity is the ultimate sophistication Leonardo da Vinci 1.3 ‘Simplicity is the ultimate sophistication’

12. Any intelligent fool can make things bigger and more complex. It takes a touch of genius – and a lot of courage – to move in the opposite direction. E F Schumacher, British economist 1.3 ‘Simplicity is the ultimate sophistication’

13. embrace constraints And add your knowledge, your knowledge sharing skills, and your creativity. 1.4 To achieve the incredible…

14. learn more about how best to share it 1.5 To do justice to your knowledge…