1. 1 05/05/08 iSa – intelligent Speech assistant CS 410 Blue Team Brad Travalgio Dominic Eldridge Mark Mahn Matthew Salyer Scott Seto Scott Wood CS410 Blue Team

2. iSa Communication is difficult when speech is misunderstood. 2 CS410 Blue Team 2 05/05/08 CS410 Blue Team

3. Who may need iSa? 49,000,000 Americans have a speech disorder The largest population of challenged Americans Office of Official Publications, Texas Tech University 3 3 05/05/08 CS410 Blue Team

4. Causes Causes include: Stroke Head Trauma Cerebral Palsy Hearing Loss Psychological Trauma Ear Infection 4 4 05/05/08 CS410 Blue Team

5. Social Participation From University of San Francisco Disability Statistics Center Is the Status of People with Disabilities Improving? 5 05/05/08 CS410 Blue Team

6. March 6, 2008CS410 Blue Team6 Effects Those affected by speech disorders suffer negative social effects when they are unable to: Express feelings Obtain quality employment 6 Health and safety are at risk when they are unable to: Indicate an emergency Communicate their condition and needs to others In addition, the effects of speech disorders may lead to decreased self-esteem. 6 05/05/08 CS410 Blue Team

7. iSa in action (1) When you can't be understood iTech with iSa installed (2) Use iSa to choose phrases or words (3)Let iSa be your voice 7 7 05/05/08 CS410 Blue Team

8. iSa MFCD Internet Components PC Components iSa Components 8 8 05/05/08 CS410 Blue Team

9. Component Interaction Internet Components Computer Components iSa Components 9 9 05/05/08 CS410 Blue Team

10. Internet Components Theme iSa Server DB iTunes Internet 10 05/05/08 CS410 Blue Team

11. Computer Components PCDB Theme Custom Theme 11 05/05/08 CS410 Blue Team

12. iSa Components Input: iTech Typed Output: Text Prediction Voice Synthesis iSa DB Custom Theme Theme 12 05/05/08 CS410 Blue Team

13. MFCD 13 05/05/08 CS410 Blue Team

14. MFCD Prototype 14 05/05/08 CS410 Blue Team

15. Rapid Prototype And now for an example with Matthew Salyer 15 05/05/08 CS410 Blue Team

16. Goals Develop a Portable Speech Assistant Provide User-Friendly Augmentations Allow Customization (i.e. Shorthand, Themes)‏ Test the Solution Market the Solution 16 05/05/08 CS410 Blue Team

17. Phase 0 Conception  Develop Project Team  Define Problem Planning  Determine Roles  Plan Website  Initial Research (Design,Marketing,Competition,Risks)‏ 17 05/05/08 CS410 Blue Team

18. Phase 0 Feasibility Presentation  Planning  Design  Technical Documentation  Management Plan  Marketing Plan  Funding Plan  Staffing Plan 18 05/05/08 CS410 Blue Team

19. Phase 0 Documentation Continued  Evaluation Plan  Risk Plan  Resource Plan  Prototype Design Plan Milestones SBIR Phase 1 Proposal 19 05/05/08 CS410 Blue Team

20. Phase 0 Org Chart 20 05/05/08 CS410 Blue Team

21. Phase 1 Planning  Develop project team  Define communication methods Requirements  GUI requirements  Database requirements  Engine requirements 21 05/05/08 CS410 Blue Team

22. Phase 1 Set-up  Development Environment Design  Prototype Development  Prototype Testing SBIR Phase 2 Proposal 22 05/05/08 CS410 Blue Team

23. Phase 1 Org Chart 23 05/05/08 CS410 Blue Team

24. Phase 2 Develop Project Team Planning  Communication  Functional Level Requirements Requirements  Documentation  Design 24 05/05/08 CS410 Blue Team

25. Phase 2 Set-up  Development Environment  Servers Design  GUI screens  Database  Engine 25 05/05/08 CS410 Blue Team

26. Phase 2 Development Testing User documentation First release for public 26 05/05/08 CS410 Blue Team

27. Phase 2 Org Chart 27 05/05/08 CS410 Blue Team

28. Phase 3 Develop Project Team Hire new Personnel Set-up  Workstations  Phones Website Advertising  Beta Testing  Contact local schools Product Refinement 28 05/05/08 CS410 Blue Team

29. Phase 3 Org Chart 29 05/05/08 CS410 Blue Team

30. Management Plan Management Plan Marketing Plan Funding Plan Staffing Plan Evaluation Plan Risk Management Plan Resource Plan 30 05/05/08 CS410 Blue Team

31. Evaluation Plan Time - Measured against baseline Project Plan Cost - Measured against budget plan by phase Scope - Measured against requirement document Quality - Measured by customer purchase rate and satisfaction 31 05/05/08 CS410 Blue Team

32. Evaluation Phases 32 05/05/08 CS410 Blue Team Phase 0  Idea developed  Project website developed  Funding secured Phase 1  Prototype design  Working prototype  Initial customer demonstration

33. Evaluation Phases Phase 2  Product design  Software module development  Software module testing  Integration testing  Finished product Phase 3  Marketing plan developed  Product released  First sale completed  Successful marketing  New contracts acquired 33 05/05/08 CS410 Blue Team

34. Funding Plan Department of Health and Human Services Phase I: $100,000 Phase II: $225,000 award from the “Innovation Research Grant to Promote the Health of People with Disabilities” 34 05/05/08 CS410 Blue Team

35. Funding Plan 35 05/05/08 CS410 Blue Team iFund Initiative Phase I: $ 1,500 Phase II:$ 27,000 Venture Capitalist Phase III: $390,000

36. Phase 1 Budget Hardware Resources ProductQuantityCost Per UnitTotal DELL PowerEdge SC14301$729 25' CAT6 Network Cable1$25 Total:$752 36 05/05/08 CS410 Blue Team Personnel Resources TitleHourly RateYearly RateTotal40% Overhead Financial Specialist$20$41,600$10,720$15,008 Marketing Specialist$20$41,600$10,720$15,008 Product Manager$20$41,600$5,200$7,280 Project Manager$25$52,000$13,400$18,760 Risk Specialist$20$41,600$10,720$15,008 Software Specialist$20$41,600$7,980$11,172 Technical Specialist$20$41,600$5,200$7,280 Webmaster$20$41,600$7,980$11,172 Total:$100,688

37. Phase 2 Budget Hardware Resources ProductQuantityCost Per UnitTotal DELL PowerEdge 2950 III10$1,299$12,990 Macintosh Workstation1$1,300 Windows Workstation1$1,300 Linux Workstation1$1,300 UNIX Workstation1$1,300 Cisco 2800 Series Router1$1,450 25' CAT6 Network Cable15$25$375 iTouch10$250$2,500 iTouch USB Cable10$3$30 iPhone10$400$4,000 iPhone USB Cable10$3$30 iTouch Speakers10$13$130 Total:$26,705 37 05/05/08 CS410 Blue Team

38. Phase 2 Budget 38 05/05/08 CS410 Blue Team Personnel Resources Title Hourly Rate Yearly Rate Total40% Overhead Financial Specialist$30$62,400$31,200$43,680 Product Manager$30$62,400$15,120$21,168 Project Manager$33$68,640$34,320$48,048 Software Engineer 1$27$56,160$20,898$29,257 Software Engineer 2$27$56,160$20,898$29,257 Technical Specialist$30$62,400$15,120$21,168 Webmaster$30$62,400$23,220$32,508 Total:$225,086

39. Phase 3 Budget Hardware Resources ProductQuantityCost Per UnitTotal DELL Precision 3707$699$4893 25' CAT6 Network Cable7$25$175 Total:$5068 39 05/05/08 CS410 Blue Team

40. Phase 3 Budget 40 05/05/08 CS410 Blue Team

41. Out Years Budget 41 05/05/08 CS410 Blue Team Out Years Resources TitleHourly RateYearly RateTotal40% Overhead Bookkeeper$25$52,000 $72,800 Customer Support 1$20$41,600 $58,240 Customer Support 2$20$41,600 $58,240 Customer Support 3$20$41,600 $58,240 Operations Manager$50$104,000 $145,600 Total:$393,120

42. Projected Annual Sales 42 05/05/08 CS410 Blue Team

43. Break Even Analysis 43 05/05/08 CS410 Blue Team

44. Marketing Plan Primary Market  4.9 million Americans who have speech disorders Secondary Markets  2.4 million Americans who use English as a second language  2.3 million iPhones sold 44 05/05/08 CS410 Blue Team

45. Marketing Plan How can you hear about iSa?  iTunes  iSa Website  Beta Testing reviews 45 05/05/08 CS410 Blue Team

46. Marketing Plan We will offer more than the competition. 46 05/05/08 CS410 Blue Team

47. Marketing Plan Where we really separate ourselves! 47 05/05/08 CS410 Blue Team

48. Risks A – Difficult to type B – Difficult to afford C – Hardware becomes outdated D – Database entry causes delays 48 05/05/08 CS410 Blue Team

49. Difficult to Type 20% of those with speech disabilities also have major physical disabilities. Mitigation: iSa will have image groupings that allow the user to press the image to have the iSa speak a set phrase, instead of requiring large amounts of typing. American Speech-Language-Hearing Association (ASHA)‏ 49 05/05/08 CS410 Blue Team

50. Difficult to Afford 60% of Americans have private health plans. Most health plans do not cover"speech-language pathology," "speech pathology," "speech therapy," "hearing care," or "audiology." Mitigation: The iSa will have a selling point of $499, making it more affordable then the competition. Census.gov 50 05/05/08 CS410 Blue Team

51. Outdated Hardware It is inevitable that the hardware will become outdated. The software will need to be ported to the new hardware when the time comes. Mitigation: The coding of iSa will be designed to be ported from one device to another. 51 05/05/08 CS410 Blue Team

52. Database delays Filling a database is time consuming. This presents a large possibility for delays. Mitigation: iSa will use SQLite which has a “zero-configuration” database. Lowers the time for setting up the database for entry, providing more time for data entry. 52 05/05/08 CS410 Blue Team

53. Return on Investment The customer will gain a tool that will aid in communication and help to improve their overall quality of life. 53 05/05/08 CS410 Blue Team

54. Return on Investment Providing a solution to make life better for people with speech disorders. 54 05/05/08 CS410 Blue Team

55. Resources Office of Official Publications, Texas Tech University.http://www.depts.ttu.edu/officialpublications/catalog/HSCSPEECH.h tmlhttp://www.depts.ttu.edu/officialpublications/catalog/HSCSPEECH.h tml University of San Francisco Disability Statistics Center http://dsc.ucsf.edu/publication.php?pub_id=7 http://dsc.ucsf.edu/figure.php?pub_id=7&section_id=1&figure_id=3 American Speech-Language-Hearing Association (ASHA) ‏ http://www.asha.org/members/research/reports/speech_voice_language.htm http://www.asha.org/members/research/reports/speech_voice_language.htm US Census Bureau http://www.census.gov/prod/2007pubs/p60-233.pdfhttp://www.census.gov/prod/2007pubs/p60-233.pdf Communication Disorders, Psychology Today. http://psychologytoday.com/conditions/commdisorder.html http://psychologytoday.com/conditions/commdisorder.html 55 05/05/08 CS410 Blue Team

56. The Numbers Guy http://online.wsj.com/public/article/0,,SB116481159830835726,00.html http://online.wsj.com/public/article/0,,SB116481159830835726,00.html Welcome to the National Aphasia Association http://www.aphasia.org/Aphasia%20Facts/aphasia_faq.html http://www.aphasia.org/Aphasia%20Facts/aphasia_faq.html BRSS Dyslexia http://www.sfn.org/skins/main/pdf/brss/BRSS_Dyslexia.pdf http://www.sfn.org/skins/main/pdf/brss/BRSS_Dyslexia.pdf Stuttering: New Research: Vanderbilt Find Link to Emotions http://educationalissues.suite101.com/article.cfm/stuttering... http://educationalissues.suite101.com/article.cfm/stuttering Americans with Disabilities: 2002 (P70-107) May 2006 Current Population Reports by Erika Steinmetz http://www.census.gov/hhes/www/disability/sipp/disab02/awd02.html http://www.census.gov/hhes/www/disability/sipp/disab02/awd02.html Census.govFact Finder- English as a second language. http://factfinder.census.gov/servlet/STTable?_bm=y&-geo_id=01000US&- qr_name=ACS_2006_EST_G00_S1601&-ds_name=ACS_2006_EST_G00_&- redoLog=fals Resources 56 05/05/08 CS410 Blue Team